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With a legacy spanning over 50 years, we understand better than anyone else how influence works. Check out our progressive views and agency news.

Moving Steadily in a Changing World: Community Unlocks Impact at Climate Week NYC 2025

At Climate Week NYC 2025, the MSL U.S. Sustainability & Social Impact team joined the global climate conversation under the theme “Power On”—a rallying cry for real-world solutions and collective action.

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Reflections from the 10th Annual ColorComm Conference

ColorComm's 10th annual conference was a powerful reminder that breaking new ground starts with honest conversations, bold thinking and a community committed to driving real change.

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Defining Success in the Next Era of Social Media: Insights from Adweek Social Media Week

Adweek’s Social Media Week is a premier event that brings together marketers, creators and industry leaders to explore the latest trends, technologies and strategies shaping the future of social media, branding and digital storytelling.

Moving Steadily in a Changing World: Community Unlocks Impact at Climate Week NYC 2025

At Climate Week NYC 2025, the MSL U.S. Sustainability & Social Impact team joined the global climate conversation under the theme “Power On”—a rallying cry for real-world solutions and collective action.
Continue Reading
Reflections from the 10th Annual ColorComm Conference

ColorComm's 10th annual conference was a powerful reminder that breaking new ground starts with honest conversations, bold thinking and a community committed to driving real change.
Continue Reading
Defining Success in the Next Era of Social Media: Insights from Adweek Social Media Week

Adweek’s Social Media Week is a premier event that brings together marketers, creators and industry leaders to explore the latest trends, technologies and strategies shaping the future of social media, branding and digital storytelling.
Continue Reading

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07.19.24

Breaking Through With Food Media

With seemingly endless pickle-flavored snacks and tomato fashion collections making a resurgence in media, how do food brands cut through the clutter and make headlines? MSL attendees learned all about best practices at PRSA Chicago’s food-focused panel earlier this month.

07.16.24

Diana Littman Named to PRWeek’s 2024 Power List

Today, PRWeek published its 2024 Power List, a prestigious annual list of the 50 most influential leaders in the PR industry – and MSL U.S. CEO Diana Littman has climbed to #37.

06.21.24

MSL Wins Seven Cannes Lions at the 2024 Festival

MSL was awarded seven Cannes Lions at the 2024 Cannes Lions International Festival of Creativity, recognizing the agency's best-in-class creative work on the global stage.

06.18.24

MSL Named a Finalist for 22 Cannes Lions

Out of 26,753 entries to the Cannes Lions International Festival of Creativity this year, MSL is proud to claim a finalist spot alongside the best work in the industry, with 22 shortlisted campaigns across the globe.

03.28.24

Ad Age Gen Z Summit: The Path to Connecting with One of Marketers’ Most Critical, and Mercurial, Groups

Gen Z is notorious for the skepticism with which they treat brand overtures and campaigns. By learning what they value and what they see as honest and engaging, companies can pass their test. MSL attended Ad Age's Gen Z Summit and is sharing some core ways brands can do just that.

03.21.24

Publicis Groupe UK Appoints Rebecca Grant to Dual Role as CEO of UK Influence Practice and Chief Client Officer for EMEA Influence Practice

Rebecca Grant has been appointed as CEO of Publicis Groupe UK’s influence practice and chief client officer for the company’s Influence practice across EMEA, in a newly created combined role.

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