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Cookie Policy

Last Updated: May 10, 2021

This Cookie Policy (“Policy”) sets out how MSL Group (“MSL,” “we,” “us” or “our”) uses cookies and other tracking technologies on our Website (as defined in our Privacy Policy). Some cookies or similar technologies that we use through our Website will collect personal information about you, or information that becomes personal information if we combine it with other data. Any personal information that we collect will be used in accordance with the MSL Privacy Policy.


What is a cookie?

A cookie is a small text file, which often includes a unique identifier, sent to your browser when you visit a website. It is then stored on your computer or mobile device and can be sent back to the originating website on each subsequent visit to that originating website or sent to another website that recognizes that cookie.

Cookies created and set by the website owner (in this case, MSL) are called "first party cookies." Cookies created and set by parties other than MSL are called "third party cookies."


How Do We Use Other Tracking Technologies?

We collect information using web beacons (also referred to as gifs and pixels) and embedded scripts, alone or in conjunction with cookies.

Web Beacons

Small graphic images or other web programming code called web beacons (also known as "clear GIFs"), which are invisible to you, are included in our Website and e-mail messages. Web beacons are used for a number of purposes, including, without limitation, to count visitors to the Website, to monitor how users navigate the Website, to count how many e-mails that were sent were actually opened or to count how many particular links were actually viewed.

Embedded Scripts

An embedded script is programming code that is designed to collect information about your interactions with the Website, such as the links you click on. The code is temporarily downloaded onto your device from our server or a third party service provider, is active only while you are connected to the Website, and is deactivated or deleted thereafter.


Why do we use cookies?

We use first and third party cookies for several reasons. Cookies help with lots of different jobs such as letting you navigate between webpages efficiently and they generally improve your user experience. Mostly we use cookies to allow you to access certain functions when you use the Website. The most common uses of cookies by MSL are to facilitate your ability to share certain Website content through your social media account and to easily access MSL’s brand pages on social media. We also use cookies for analytics purposes in order to understand, for instance, how many visitors access our website. In addition, third party cookies help us to see which areas and features are popular and to count visits to our Website.


What Are the Specific Cookies on the Website?




Cookie Name: AddToAny


Purpose: Allows users to share content on, and directly connect users to our brand pages through, social media platforms.

Expiration: 30 days

Provider: AddToAny


Analytics and Research


Cookie Name: _ga | Google Analytics


Purpose: Google Analytics cookie

Expiration: 30 days

Provider: Google


Cookie Name: _gid | Google Analytics


Purpose: Google Analytics cookie

Expiration: 1 days

Provider: Google


How can I control or delete cookies?

You have the right to refuse or delete cookies. If you wish to refuse the use of cookies, you can normally configure your browser to accept all cookies, reject all cookies or to notify you when a new cookie is set. (Each browser is different, so check the “Help” menu of your browser to learn how to change your cookie preferences.) If you reject all cookies, you will not be able to use all of the Website’s functionality. For instance, several of the cookies we use are essential for parts of the Website to operate properly.

To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit: or


How Often Will We Update This Cookie Policy?

We may update this Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons. Please therefore revisit this Policy regularly to stay informed about our use of cookies and related technologies. The date at the top of this Policy indicates when it was last updated.


Where Can I Get Further Information?

For more information about how we use the personal information we collect through cookies and other tracking technologies, please see our Privacy Policy.

Contact us: If you have any questions or comments about this cookie notice, or privacy matters generally, please contact us at: