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MSL shortlists for 21 Innovation SABRE Awards

02.26.24 / MSL Staff

MSL and Clients Lead Nominations at the 2024 Innovation SABRE Awards

Celebrating innovation and excellence in content creation, data and analytics and other digital and creative work, MSL and its clients lead in Innovation SABRE Awards nominations, with 21 shortlisted campaigns.

For the second year in a row, MSL has received double-digit nominations at the Innovation SABRE Awards shortlist, a prestigious program that celebrates innovation and excellence in content creation, data and analytics, comms tech, digital innovation, creativity and much more. With 21 shortlists, these awards underscore our commitment to pushing the boundaries of innovation and creativity in the industry and reimagining what PR can accomplish.

Huge congratulations to our clients and teams named finalists for the 2024 Innovation SABRE Awards: 

Arby’s Brings its Smoked Meats Bourbon 

  • Digital Promo & Activation 
  • Earned Media with Influencers + Communities  

Swiffer – Kicking the Bucket to the Curb to #MopSmarter With Swiffer PowerMop 

  • Product Reviews 

U.S. Soy – Sold on Soy: Building Consumer Reputation for Soy 

  • Persuasive Content

Buffalo Wild Wings – It’s Madness! Buffalo Wild Wings Scores BIG With College Basketball Fans 

  • Digital Marketing/Advertising

Crest + Oral-B – #ClosingAmericasSmileGap 

  • Social Video 

Nearmap – Flying Higher: Capturing Nearmap’s Bigger Picture 

  • Digital Publishing 

Campbell’s – Move Over Turkey, Campbell’s Celebrates and Owns Sides Season 

  • Identity Branding 

SONIC – Today’s Hottest Musicians Help SONIC Cool Down Summer With Their Favorite Remixed Drinks 

  • Identity Branding

 Dunkin’ – Ben Affleck *Officially* Runs on Dunkin’ 

  • Celebrity Partnership

Jimmy John’s – Let’s Be Blunt – Jimmy John’s Rolls Out an Epic 4/20 Celebration 

  • Most Disruptive Campaign 

Dunkin’ Encourages Americans to Avoid ‘FOMO’ on National Donut Day 

  • Social Listening   

Campbell’s Chunky Dares America to Try Their Spiciest Soup Ever 

  • Behavioral Science 
  • Boldest Campaign 

Kellogg’s Frosted Mini Wheats Flexes on Its Haters... Because Mini Tastes Better 

  • Combating Disinformation 

Always – 50 Period Heroes in 50 States 

  • NGO and Charity Partnerships 

Always Helps Hispanic Students Achieve Their Dreams 

  • Platform Creation 
  • Corporate Values in Action 

Procter & Gamble – Showcasing the Power of Partnership to Help Build a Water-Positive Future 

  • NGO and Charity Partnerships 
  • Corporate Values in Action 

Bounty Is Your Wingman 

  • Insight 

*Winner* Campbell’s USMB Brand PR & Social Media Team: The Soup Squad That Got Scrappy and Built an Empire 

  • Innovator of the Year – Brand 

View the full shortlist here. Winners will be revealed at the end of March and trophies awarded at the PRovoke North America Summit on May 1 in New York.