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09.05.24
MSL U.S. Names Matt Zavala Chief Creative Officer
With experience across every facet of earned, content, social, experiential and production, Zavala will manage the agency’s creative strategy, big idea programming and visual design team while inspiring creative innovation throughout the entire agency to deliver brilliance for every client.
Continue reading07.19.24
Breaking Through With Food Media
With seemingly endless pickle-flavored snacks and tomato fashion collections making a resurgence in media, how do food brands cut through the clutter and make headlines? MSL attendees learned all about best practices at PRSA Chicago’s food-focused panel earlier this month.
Continue reading07.16.24
Diana Littman Named to PRWeek’s 2024 Power List
Today, PRWeek published its 2024 Power List, a prestigious annual list of the 50 most influential leaders in the PR industry – and MSL U.S. CEO Diana Littman has climbed to #37.
Continue reading03.28.24
Ad Age Gen Z Summit: The Path to Connecting with One of Marketers’ Most Critical, and Mercurial, Groups
Gen Z is notorious for the skepticism with which they treat brand overtures and campaigns. By learning what they value and what they see as honest and engaging, companies can pass their test. MSL attended Ad Age's Gen Z Summit and is sharing some core ways brands can do just that.
Continue reading03.20.24
MSL U.S. Appoints Pescatore to Lead Health Practice
MSL U.S. has elevated Bailey Pescatore to Managing Director of its Health practice. In this role, she will drive growth across the pharma, devices, hospitals and consumer health brand sectors while building new and innovative solutions for healthcare communications.
Continue reading03.01.24
Optimum Selects Publicis O1 As Agency of Record
O1 to Handle National, Regional and Local Creative, Media, PR and Production for Optimum with a Focus on Driving Brand Awareness and Consideration Among Consumers
Continue readingPagination
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