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What’s new at MSL

With a legacy spanning over 50 years, we understand better than anyone else how influence works. Check out our progressive views and agency news.

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Nicole Messier Named Managing Director of MSL U.S. Corporate Reputation Practice

Nicole Messier joins MSL U.S. as Managing Director of our U.S. Corporate Reputation practice. She brings a wealth of experience in strategic communications from previous agency and corporate roles.

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Meaning-making, Humor and the Brain at Most Contagious 2025

The Most Contagious Conference is an industry-leading creative conference, highlighting industry-shaping trends, strategies behind some of the world’s best campaigns and perspectives from global leaders and innovators.

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MSL and Clients Named Finalists for 11 Innovation SABREs

Recognizing innovation and excellence in content creation, data and analytics and other digital and creative work, MSL and its clients named finalists for 11 Innovation SABRE Awards.

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  • Nicole Messier - Website Spotlight Crop.jpg

    Nicole Messier Named Managing Director of MSL U.S. Corporate Reputation Practice

    Nicole Messier joins MSL U.S. as Managing Director of our U.S. Corporate Reputation practice. She brings a wealth of experience in strategic communications from previous agency and corporate roles.

    Continue Reading
  • Nost Contagious - Website Spotlight Crop.jpg

    Meaning-making, Humor and the Brain at Most Contagious 2025

    The Most Contagious Conference is an industry-leading creative conference, highlighting industry-shaping trends, strategies behind some of the world’s best campaigns and perspectives from global leaders and innovators.

    Continue Reading
  • In2 SABRE finalist Spotlight Crop.jpg

    MSL and Clients Named Finalists for 11 Innovation SABREs

    Recognizing innovation and excellence in content creation, data and analytics and other digital and creative work, MSL and its clients named finalists for 11 Innovation SABRE Awards.

    Continue Reading

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05.02.23

MSL Named Creative Agency of the Year and Took Home Three North American SABRE Awards

MSL was crowned Creative Agency of the Year by PRovoke Media and honored with three Gold SABRE Awards alongside its clients at the highly anticipated 2023 North American SABRE Awards dinner held on May 2.

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03.28.23

MSL and Clients Shortlisted for 19 North American SABRE Awards

MSL and its clients lead the pack in this year's North American SABRE Awards, shortlisted for a total of 19 awards

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03.23.23

MSL Named CEE Agency of the Year at the 2023 EMEA SABRE Awards

MSL was named Central & Eastern European Consultancy of the Year at the EMEA SABRE Awards gala on March 23 in Frankfurt, Germany

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03.22.23

MSL Takes Home 8 Innovation SABRE Awards and Shortlists for Best in Show

MSL celebrates 8 wins at the 2023 PRovoke Media Innovation SABRE Awards and is shortlisted for the Best in Show Platinum SABRE Award

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03.16.23

MSL and Buffalo Wild Wings Win Best in Influencer Impact at 2023 PRWeek U.S. Awards

At the 2023 PRWeek U.S. Awards, MSL and Buffalo Wild Wings won Best in Influencer Impact for the NIL Overtime Deal campaign – along with an honorable mention in Best Brand Film for the Arby's x Pusha T Fish Diss campaign.

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01.16.23

MSL Unveils 28-month Listening Analysis Around Influencer Marketing and Pay Equity

While there is sustained conversation, advocacy (versus action) prevails

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