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What’s new at MSL

With a legacy spanning over 50 years, we understand better than anyone else how influence works. Check out our progressive views and agency news.

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Ad Age Gen Z Summit: The Path to Connecting with One of Marketers’ Most Critical, and Mercurial, Groups

Gen Z is notorious for the skepticism with which they treat brand overtures and campaigns. By learning what they value and what they see as honest and engaging, companies can pass their test. MSL attended Ad Age's Gen Z Summit and is sharing some core ways brands can do just that.

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Publicis Groupe UK Appoints Rebecca Grant to Dual Role as CEO of UK Influence Practice and Chief Client Officer for EMEA Influence Practice

Rebecca Grant has been appointed as CEO of Publicis Groupe UK’s influence practice and chief client officer for the company’s Influence practice across EMEA, in a newly created combined role.

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MSL U.S. Appoints Pescatore to Lead Health Practice

MSL U.S. has elevated Bailey Pescatore to Managing Director of its Health practice. In this role, she will drive growth across the pharma, devices, hospitals and consumer health brand sectors while building new and innovative solutions for healthcare communications.

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  • Gen-Z-Summit-spotlight.jpg

    Ad Age Gen Z Summit: The Path to Connecting with One of Marketers’ Most Critical, and Mercurial, Groups

    Gen Z is notorious for the skepticism with which they treat brand overtures and campaigns. By learning what they value and what they see as honest and engaging, companies can pass their test. MSL attended Ad Age's Gen Z Summit and is sharing some core ways brands can do just that.

    Continue Reading
  • rebecca-grant-web.jpg

    Publicis Groupe UK Appoints Rebecca Grant to Dual Role as CEO of UK Influence Practice and Chief Client Officer for EMEA Influence Practice

    Rebecca Grant has been appointed as CEO of Publicis Groupe UK’s influence practice and chief client officer for the company’s Influence practice across EMEA, in a newly created combined role.

    Continue Reading
  • bailey-spotlight.jpg

    MSL U.S. Appoints Pescatore to Lead Health Practice

    MSL U.S. has elevated Bailey Pescatore to Managing Director of its Health practice. In this role, she will drive growth across the pharma, devices, hospitals and consumer health brand sectors while building new and innovative solutions for healthcare communications.

    Continue Reading

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12.06.21

MSL Study Reveals Racial Pay Gap in Influencer Marketing

Research paints a sobering picture of the present state of influencer marketing and delivers imperatives for brands and agencies to drive change

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09.15.21

New Vaccine Mandate: A Chance to Bridge Workforce Divides

Separate vaccine policies for frontline and office workers creates an unintentional divide. The new federal vaccine mandate gives leaders a chance to reunite their employees. Kelly Jankowski, MSL U.S. MD Corporate Practice, shares five ways to seize this moment.

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07.26.21

MSL Bolsters Executive Team, Names Lisa Talbot Chief Client Officer

Lisa Talbot joins MSL U.S. as Chief Client Officer

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06.17.21

MSL and  Onclusive  Announce Expansive PR Attribution™ Global  Partnership 

MSL and  Onclusive launch expanded global partnership bringing all MSL clients real-time insights around PR Attribution™

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05.25.21

MSL Canada Announces New CEO and President

Big news here at MSL Canada today as we announce two key promotions on our senior leadership team.

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