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What’s new at MSL

With a legacy spanning over 50 years, we understand better than anyone else how influence works. Check out our progressive views and agency news.

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Defining Success in the Next Era of Social Media: Insights from AdWeek Social Media Week

Adweek’s Social Media Week is a premier event that brings together marketers, creators and industry leaders to explore the latest trends, technologies and strategies shaping the future of social media, branding and digital storytelling.

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PRWeek Crisis Comms Conference 2025: The Only Constant in Life is Change

Being prepared for a crisis – and knowing how to respond before, during and after one – is critical to the value we bring clients as comms professionals – especially during a time when it seems the only constant in life is change.

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Nicole Messier Named Managing Director of MSL U.S. Corporate Reputation Practice

Nicole Messier joins MSL U.S. as Managing Director of our U.S. Corporate Reputation practice. She brings a wealth of experience in strategic communications from previous agency and corporate roles.

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  • Social Media Week - Eri Blog _Spotlight Image.jpg

    Defining Success in the Next Era of Social Media: Insights from AdWeek Social Media Week

    Adweek’s Social Media Week is a premier event that brings together marketers, creators and industry leaders to explore the latest trends, technologies and strategies shaping the future of social media, branding and digital storytelling.

    Continue Reading
  • crisis-comms_spotlight.jpg

    PRWeek Crisis Comms Conference 2025: The Only Constant in Life is Change

    Being prepared for a crisis – and knowing how to respond before, during and after one – is critical to the value we bring clients as comms professionals – especially during a time when it seems the only constant in life is change.

    Continue Reading
  • Nicole Messier - Website Spotlight Crop.jpg

    Nicole Messier Named Managing Director of MSL U.S. Corporate Reputation Practice

    Nicole Messier joins MSL U.S. as Managing Director of our U.S. Corporate Reputation practice. She brings a wealth of experience in strategic communications from previous agency and corporate roles.

    Continue Reading

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10.10.23

MSL India Wins Agency of the Year at 2023 Campaign PR Awards

MSL won 22 awards at the 2023 Campaign PR Awards India, including Agency of the Year

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10.03.23

VidCon 2023: Tips for Successful Creator Partnerships

VidCon 2023 was filled with impactful panel discussions and presentations where we got to hear first-hand about emerging trends in the industry and best practices when collaborating with creators. Check out our key takeaways here.

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07.24.23

New MSL Data Identifies Specific Barriers to Entry and Success for Diverse Creators

The agency also announced two new actions, including providing transparency into its own practices

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07.10.23

Meta launches Twitter alternative app, “Threads”

Last week all across the planet pinged to life with a notification about Threads. No, I don't mean the apocalyptic British movie from the 80s, but Meta's new Twitter competitor, Threads.

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07.10.23

MacLean Brodie appointed as new CEO of MSL Middle East

Publicis Groupe Middle East today announced the appointment of MacLean Brodie as Chief Executive Officer of MSL Middle East.

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06.20.23

Herd MSL is proud to announce the launch of Born Blak

Born Blak is a program that aims to increase representation and create opportunities for First Nations content creators, who have been underrepresented in Australian marketing and communications for far too long.

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