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What’s new at MSL

With a legacy spanning over 50 years, we understand better than anyone else how influence works. Check out our progressive views and agency news.

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Nicole Messier Named Managing Director of MSL U.S. Corporate Reputation Practice

Nicole Messier joins MSL U.S. as Managing Director of our U.S. Corporate Reputation practice. She brings a wealth of experience in strategic communications from previous agency and corporate roles.

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Meaning-making, Humor and the Brain at Most Contagious 2025

The Most Contagious Conference is an industry-leading creative conference, highlighting industry-shaping trends, strategies behind some of the world’s best campaigns and perspectives from global leaders and innovators.

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MSL and Clients Named Finalists for 11 Innovation SABREs

Recognizing innovation and excellence in content creation, data and analytics and other digital and creative work, MSL and its clients named finalists for 11 Innovation SABRE Awards.

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  • Nicole Messier - Website Spotlight Crop.jpg

    Nicole Messier Named Managing Director of MSL U.S. Corporate Reputation Practice

    Nicole Messier joins MSL U.S. as Managing Director of our U.S. Corporate Reputation practice. She brings a wealth of experience in strategic communications from previous agency and corporate roles.

    Continue Reading
  • Nost Contagious - Website Spotlight Crop.jpg

    Meaning-making, Humor and the Brain at Most Contagious 2025

    The Most Contagious Conference is an industry-leading creative conference, highlighting industry-shaping trends, strategies behind some of the world’s best campaigns and perspectives from global leaders and innovators.

    Continue Reading
  • In2 SABRE finalist Spotlight Crop.jpg

    MSL and Clients Named Finalists for 11 Innovation SABREs

    Recognizing innovation and excellence in content creation, data and analytics and other digital and creative work, MSL and its clients named finalists for 11 Innovation SABRE Awards.

    Continue Reading

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07.10.23

Meta launches Twitter alternative app, “Threads”

Last week all across the planet pinged to life with a notification about Threads. No, I don't mean the apocalyptic British movie from the 80s, but Meta's new Twitter competitor, Threads.

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07.10.23

MacLean Brodie appointed as new CEO of MSL Middle East

Publicis Groupe Middle East today announced the appointment of MacLean Brodie as Chief Executive Officer of MSL Middle East.

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06.20.23

Herd MSL is proud to announce the launch of Born Blak

Born Blak is a program that aims to increase representation and create opportunities for First Nations content creators, who have been underrepresented in Australian marketing and communications for far too long.

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06.13.23

Jessica Allison joins Herd MSL New Zealand as General Manager

Jessica Allison has been appointed General Manager of Herd MSL New Zealand as the agency bolsters its capabilities across consumer and corporate communications.

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06.12.23

MSL UK Redefines Content Offer With Appointment of Emily Fleuriot as Head of Content and Copy

Emily Fleuriot has been appointed as MSL UK’s Head of Content and Copy, strengthening their senior creative team and further expanding their content offering as a direct result of winning progressive content-focused briefs.

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05.24.23

MSL UK Bolsters Creative Team with Creative Director Hire

MSL UK has appointed Creative Director, Janelle Feliciano, following rapid growth of the agency with recent wins including Renault, Nintendo, Bourjous and Barilla.

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