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What’s new at MSL

With a legacy spanning over 50 years, we understand better than anyone else how influence works. Check out our progressive views and agency news.

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An action-packed two days at PRovoke’s 2024 Global Summit: AI, politics and more

PRovoke Media's Global Summit last month addressed critical issues facing PR and communications pros such as AI, the intersection of business and politics and building corporate resilience through reputation, with an array of impressive speakers.

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Climate Week 2024: A peek into the premier event for sustainability

During Climate Week, the MSL U.S. Sustainability and Social Impact team attended events focused on climate action under the theme "It's Time." Read their key learnings from the week here.

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PR Embraces Generative AI, but the Real Transformation Is Yet To Come

MSL U.S. Chief Digital Innovation Officer Rob Davis recently attended Haymarket’s AI Deciphered event in New York City and here are his key takeaways on how the PR and comms industry is approaching the latest in AI.

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  • PRovoke Global - Website Spotlight Crop.jpg

    An action-packed two days at PRovoke’s 2024 Global Summit: AI, politics and more

    PRovoke Media's Global Summit last month addressed critical issues facing PR and communications pros such as AI, the intersection of business and politics and building corporate resilience through reputation, with an array of impressive speakers.

    Continue Reading
  • Website Spotlight Crop - Climate Week.jpg

    Climate Week 2024: A peek into the premier event for sustainability

    During Climate Week, the MSL U.S. Sustainability and Social Impact team attended events focused on climate action under the theme "It's Time." Read their key learnings from the week here.

    Continue Reading
  • Website Spotlight Crop.jpg

    PR Embraces Generative AI, but the Real Transformation Is Yet To Come

    MSL U.S. Chief Digital Innovation Officer Rob Davis recently attended Haymarket’s AI Deciphered event in New York City and here are his key takeaways on how the PR and comms industry is approaching the latest in AI.

    Continue Reading

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05.02.23

MSL Named Creative Agency of the Year and Took Home Three North American SABRE Awards

MSL was crowned Creative Agency of the Year by PRovoke Media and honored with three Gold SABRE Awards alongside its clients at the highly anticipated 2023 North American SABRE Awards dinner held on May 2.

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03.28.23

MSL and Clients Shortlisted for 19 North American SABRE Awards

MSL and its clients lead the pack in this year's North American SABRE Awards, shortlisted for a total of 19 awards

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03.23.23

MSL Named CEE Agency of the Year at the 2023 EMEA SABRE Awards

MSL was named Central & Eastern European Consultancy of the Year at the EMEA SABRE Awards gala on March 23 in Frankfurt, Germany

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03.22.23

MSL Takes Home 8 Innovation SABRE Awards and Shortlists for Best in Show

MSL celebrates 8 wins at the 2023 PRovoke Media Innovation SABRE Awards and is shortlisted for the Best in Show Platinum SABRE Award

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03.16.23

MSL and Buffalo Wild Wings Win Best in Influencer Impact at 2023 PRWeek U.S. Awards

At the 2023 PRWeek U.S. Awards, MSL and Buffalo Wild Wings won Best in Influencer Impact for the NIL Overtime Deal campaign – along with an honorable mention in Best Brand Film for the Arby's x Pusha T Fish Diss campaign.

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01.16.23

MSL Unveils 28-month Listening Analysis Around Influencer Marketing and Pay Equity

While there is sustained conversation, advocacy (versus action) prevails

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