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What’s new at MSL

With a legacy spanning over 50 years, we understand better than anyone else how influence works. Check out our progressive views and agency news.

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Ad Age Gen Z Summit: The Path to Connecting with One of Marketers’ Most Critical, and Mercurial, Groups

Gen Z is notorious for the skepticism with which they treat brand overtures and campaigns. By learning what they value and what they see as honest and engaging, companies can pass their test. MSL attended Ad Age's Gen Z Summit and is sharing some core ways brands can do just that.

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Publicis Groupe UK Appoints Rebecca Grant to Dual Role as CEO of UK Influence Practice and Chief Client Officer for EMEA Influence Practice

Rebecca Grant has been appointed as CEO of Publicis Groupe UK’s influence practice and chief client officer for the company’s Influence practice across EMEA, in a newly created combined role.

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MSL U.S. Appoints Pescatore to Lead Health Practice

MSL U.S. has elevated Bailey Pescatore to Managing Director of its Health practice. In this role, she will drive growth across the pharma, devices, hospitals and consumer health brand sectors while building new and innovative solutions for healthcare communications.

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  • Gen-Z-Summit-spotlight.jpg

    Ad Age Gen Z Summit: The Path to Connecting with One of Marketers’ Most Critical, and Mercurial, Groups

    Gen Z is notorious for the skepticism with which they treat brand overtures and campaigns. By learning what they value and what they see as honest and engaging, companies can pass their test. MSL attended Ad Age's Gen Z Summit and is sharing some core ways brands can do just that.

    Continue Reading
  • rebecca-grant-web.jpg

    Publicis Groupe UK Appoints Rebecca Grant to Dual Role as CEO of UK Influence Practice and Chief Client Officer for EMEA Influence Practice

    Rebecca Grant has been appointed as CEO of Publicis Groupe UK’s influence practice and chief client officer for the company’s Influence practice across EMEA, in a newly created combined role.

    Continue Reading
  • bailey-spotlight.jpg

    MSL U.S. Appoints Pescatore to Lead Health Practice

    MSL U.S. has elevated Bailey Pescatore to Managing Director of its Health practice. In this role, she will drive growth across the pharma, devices, hospitals and consumer health brand sectors while building new and innovative solutions for healthcare communications.

    Continue Reading

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03.16.23

MSL and Buffalo Wild Wings Win Best in Influencer Impact at 2023 PRWeek U.S. Awards

At the 2023 PRWeek U.S. Awards, MSL and Buffalo Wild Wings won Best in Influencer Impact for the NIL Overtime Deal campaign – along with an honorable mention in Best Brand Film for the Arby's x Pusha T Fish Diss campaign.

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01.16.23

MSL Unveils 28-month Listening Analysis Around Influencer Marketing and Pay Equity

While there is sustained conversation, advocacy (versus action) prevails

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12.21.22

MSL U.S. Launches 2023 Graduate Fellowship

The program is specifically designed to be a summer of learning through hands on client opportunities, exposure to the people and the strategy that move our business forward, and the chance to become a permanent part of the MSL Family.

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09.06.22

MSL U.S. Appoints Stephanie DeViteri to Lead Health Practice

DeViteri will drive growth for the practice with a focus on the pharma, devices, hospitals and consumer health brand sectors.

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08.04.22

MSL U.S. Bolsters Specialty Offerings With Five Senior Hires to Lead Key Growth Areas

MSL U.S. announced today expanded leadership responsible for building integrated capabilities that are critical to its clients in market growth and impact.

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06.27.22

MSL wins 18 Cannes Lions at the 2022 Festival

MSL, along with its Publicis Groupe Power of One partners, is celebrating 18 Cannes Lion wins, including one Titanium Lion and two Grand Prix

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