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What’s new at MSL

With a legacy spanning over 50 years, we understand better than anyone else how influence works. Check out our progressive views and agency news.

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PRWeek Crisis Comms Conference 2025: The Only Constant in Life is Change

Being prepared for a crisis – and knowing how to respond before, during and after one – is critical to the value we bring clients as comms professionals – especially during a time when it seems the only constant in life is change.

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Nicole Messier Named Managing Director of MSL U.S. Corporate Reputation Practice

Nicole Messier joins MSL U.S. as Managing Director of our U.S. Corporate Reputation practice. She brings a wealth of experience in strategic communications from previous agency and corporate roles.

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Meaning-making, Humor and the Brain at Most Contagious 2025

The Most Contagious Conference is an industry-leading creative conference, highlighting industry-shaping trends, strategies behind some of the world’s best campaigns and perspectives from global leaders and innovators.

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  • crisis-comms_spotlight.jpg

    PRWeek Crisis Comms Conference 2025: The Only Constant in Life is Change

    Being prepared for a crisis – and knowing how to respond before, during and after one – is critical to the value we bring clients as comms professionals – especially during a time when it seems the only constant in life is change.

    Continue Reading
  • Nicole Messier - Website Spotlight Crop.jpg

    Nicole Messier Named Managing Director of MSL U.S. Corporate Reputation Practice

    Nicole Messier joins MSL U.S. as Managing Director of our U.S. Corporate Reputation practice. She brings a wealth of experience in strategic communications from previous agency and corporate roles.

    Continue Reading
  • Nost Contagious - Website Spotlight Crop.jpg

    Meaning-making, Humor and the Brain at Most Contagious 2025

    The Most Contagious Conference is an industry-leading creative conference, highlighting industry-shaping trends, strategies behind some of the world’s best campaigns and perspectives from global leaders and innovators.

    Continue Reading

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11.20.24

Unlocking career potential: The power of people, presentation and perfecting not being perfect

PRSA Chicago’s “How to Human” roundtable last week brought together PR professionals for tips and tricks about career development.

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11.15.24

An action-packed two days at PRovoke’s 2024 Global Summit: AI, politics and more

PRovoke Media's Global Summit last month addressed critical issues facing PR and communications pros such as AI, the intersection of business and politics and building corporate resilience through reputation, with an array of impressive speakers.

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10.14.24

Climate Week 2024: A peek into the premier event for sustainability

During Climate Week, the MSL U.S. Sustainability and Social Impact team attended events focused on climate action under the theme "It's Time." Read their key learnings from the week here.

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10.08.24

PR Embraces Generative AI, but the Real Transformation Is Yet To Come

MSL U.S. Chief Digital Innovation Officer Rob Davis recently attended Haymarket’s AI Deciphered event in New York City and here are his key takeaways on how the PR and comms industry is approaching the latest in AI.

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10.01.24

Natasha Vuppuluri Named PRSA Chicago’s Professional of the Year

Natasha Vuppuluri was honored as Professional of the Year at PRSA Chicago’s annual Skyline Awards on Thursday, September 26.

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09.05.24

MSL U.S. Names Matt Zavala Chief Creative Officer

With experience across every facet of earned, content, social, experiential and production, Zavala will manage the agency’s creative strategy, big idea programming and visual design team while inspiring creative innovation throughout the entire agency to deliver brilliance for every client.  

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