What’s new at MSL

With a legacy spanning over 50 years, we understand better than anyone else how influence works. Check out our progressive views and agency news.

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An action-packed two days at PRovoke’s 2024 Global Summit: AI, politics and more

PRovoke Media's Global Summit last month addressed critical issues facing PR and communications pros such as AI, the intersection of business and politics and building corporate resilience through reputation, with an array of impressive speakers.

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Climate Week 2024: A peek into the premier event for sustainability

During Climate Week, the MSL U.S. Sustainability and Social Impact team attended events focused on climate action under the theme "It's Time." Read their key learnings from the week here.

PR Embraces Generative AI, but the Real Transformation Is Yet To Come

MSL U.S. Chief Digital Innovation Officer Rob Davis recently attended Haymarket’s AI Deciphered event in New York City and here are his key takeaways on how the PR and comms industry is approaching the latest in AI.

An action-packed two days at PRovoke’s 2024 Global Summit: AI, politics and more

PRovoke Media's Global Summit last month addressed critical issues facing PR and communications pros such as AI, the intersection of business and politics and building corporate resilience through reputation, with an array of impressive speakers.
Continue Reading
Climate Week 2024: A peek into the premier event for sustainability

During Climate Week, the MSL U.S. Sustainability and Social Impact team attended events focused on climate action under the theme "It's Time." Read their key learnings from the week here.
Continue Reading
PR Embraces Generative AI, but the Real Transformation Is Yet To Come

MSL U.S. Chief Digital Innovation Officer Rob Davis recently attended Haymarket’s AI Deciphered event in New York City and here are his key takeaways on how the PR and comms industry is approaching the latest in AI.
Continue Reading

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07.19.24

Breaking Through With Food Media

With seemingly endless pickle-flavored snacks and tomato fashion collections making a resurgence in media, how do food brands cut through the clutter and make headlines? MSL attendees learned all about best practices at PRSA Chicago’s food-focused panel earlier this month.

07.16.24

Diana Littman Named to PRWeek’s 2024 Power List

Today, PRWeek published its 2024 Power List, a prestigious annual list of the 50 most influential leaders in the PR industry – and MSL U.S. CEO Diana Littman has climbed to #37.

06.21.24

MSL Wins Seven Cannes Lions at the 2024 Festival

MSL was awarded seven Cannes Lions at the 2024 Cannes Lions International Festival of Creativity, recognizing the agency's best-in-class creative work on the global stage.

06.18.24

MSL Named a Finalist for 22 Cannes Lions

Out of 26,753 entries to the Cannes Lions International Festival of Creativity this year, MSL is proud to claim a finalist spot alongside the best work in the industry, with 22 shortlisted campaigns across the globe.

03.28.24

Ad Age Gen Z Summit: The Path to Connecting with One of Marketers’ Most Critical, and Mercurial, Groups

Gen Z is notorious for the skepticism with which they treat brand overtures and campaigns. By learning what they value and what they see as honest and engaging, companies can pass their test. MSL attended Ad Age's Gen Z Summit and is sharing some core ways brands can do just that.

03.21.24

Publicis Groupe UK Appoints Rebecca Grant to Dual Role as CEO of UK Influence Practice and Chief Client Officer for EMEA Influence Practice

Rebecca Grant has been appointed as CEO of Publicis Groupe UK’s influence practice and chief client officer for the company’s Influence practice across EMEA, in a newly created combined role.

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