22 January 2019, Singapore: Mondelēz International, a global leader in snacking, has appointed MSL as the Agency-of-Record for its corporate communications duties in South East Asia, following a competitive review in late 2018.
As strategic PR partner, MSL is set to take responsibility for aligning regional communications and reinforcing Mondelēz International's market leadership across six countries, including Singapore, Malaysia, Philippines, Thailand, Vietnam and Indonesia. MSL Singapore will serve as the regional hub.
As the maker of internationally beloved household name brands such as Oreo, Cadbury, Ritz, Chips Ahoy, Dentyne, Halls, Tang, Eden Cheese, Kinh Do and Philadelphia Cream Cheese, Mondelēz International is leading the future of snacking by empowering people to snack right - with the right snack for the right moment made the right way.
This appointment was made in tandem with the company’s strategic focus on emerging markets. South East Asia is one of the priority growth markets for Mondelēz International, as the company holds the leading position in key snacking categories such as chocolate, biscuits, gum, candy, and powdered beverages in the region.
Can Buharali, Regional Director, Corporate and Government Affairs, Asia, Middle-East and Africa, at Mondelēz International said: “MSL has demonstrated a high level of passion and clear understanding of the dynamic and fast-moving nature of our industry and our business needs. We look forward to our next phase of growth in South East Asia with MSL.”
“Mondelēz International provides best-in-class products that are supported by outstanding communications and relentless innovation. The company’s best of global and best of local strategy is on point to serve the diverse needs of consumers in South East Asia. Additionally, it is an honour to undertake the communications duty of its legacy CSR programs such as Joy Schools and Cocoa Life. The company’s philosophy to grow business in the most sustainable and symbiotic way is well embedded in those programs. We look forward to working together to elevate Mondelēz International’s corporate brand to be loved as much as its product brands across the region,” said Suya Kim, Managing Director of MSL Singapore.
The partnership commenced in January 2019.
About Mondelēz International
Mondelēz International, Inc. (NASDAQ: MDLZ) empowers people to snack right in approximately 160 countries around the world. With 2017 net revenues of approximately $26 billion, MDLZ is leading the future of snacking with iconic global and local brands such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. Mondelēz International is a proud member of the Standard and Poor’s 500, Nasdaq 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow the company on Twitter at www.twitter.com/MDLZ.
MSL is Publicis Groupe’s public relations and integrated communications network, one of the world’s largest. It provides strategic counsel and creative thinking while championing its clients’ interests through fearless and insightful campaigns that engage multiple perspectives and holistic thinking to build influence and deliver impact. With more than 3,100 people across more than 107 offices worldwide, MSL is also one of the largest PR networks in Europe, and the fastest growing in Asia-Pacific.
About Publicis Communications
Publicis Communications is one of the four solutions hubs of Publicis Groupe, alongside Publicis Media, Publicis.Sapient and Publicis Healthcare. Publicis Communications unites the Groupe’s creative offering: Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, BBH, Fallon, Marcel, Prodigious, a global production leader, and MSL, specializing in strategic communications. Present in 20 markets, Publicis Communications aims to be the indispensable creative partner in their clients’ transformation. Publicis Communications draws upon the expertise of over 30,000 employees.