The Coca-Cola Company Europe
A fresh Employer Brand in Europe, and employee engagement for this powerful multinational
“We've been extremely impressed with how SAS handled the challenge of developing our employer brand.”
The overwhelming strength of The Coca-Cola Company's consumer brands makes the attraction and retention of the right employees surprisingly challenging. The business needed a new Employer Brand across Europe - and subsequently beyond - as well as new internal and external people communications systems and materials.
Playing on Coca-Cola's renowned 'secret formula', SAS developed a core idea and visual expression showing that every employee has their own formula for the passion that characterises Coca-Cola's people. Our approach provides Coca-Cola with a powerful system to create any number of tantalising, intriguing, relevant 'formulae', using words and images, for virtually any people-related communication. At the same time, it retains an unmistakable link to the Coca-Cola brand.