National French Road Safety
For how long? 100 seriously injured victims/day, together let’s take action!
That the number of injured people from automobile accidents decreases at a much slower pace than the number of people killed is a little-known fact.
Our solution was to unveil the irreparable injuries that can be caused by just one second of inattentiveness while on the road. An accident can last for a lifetime. We delivered this message in a 2015 film broadcast on television and on YouTube that featured seven seriously injured people, who acted as witness-actors.
The aim was to educate the French regarding the high number of injured people on the road and give everyone a chance to stay attentive when driving, to avoid being injured or hurt.