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National French Road Safety

For how long? 100 seriously injured victims/day, together let’s take action!

The Challenge

That the number of injured people from automobile accidents decreases at a much slower pace than the number of people killed is a little-known fact.

The Solution

Our solution was to unveil the irreparable injuries that can be caused by just one second of inattentiveness while on the road. An accident can last for a lifetime. We delivered this message in a 2015 film broadcast on television and on YouTube that featured seven seriously injured people, who acted as witness-actors.

The aim was to educate the French regarding the high number of injured people on the road and give everyone a chance to stay attentive when driving, to avoid being injured or hurt.

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