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Engie Matching Energy

Employer brand campaign to make the ENGIE employer brand more attractive and highlight the in-depth transformation initiated by the Group to attract new talents.

Challenge

How to make the ENGIE employer brand more attractive and highlight the in-depth transformation initiated by the Group to attract new talents?

Strategy

  • The approach places people at heart of the Group’s transformation efforts.
  • The development of a strong baseline, “You are the energy the world needs”.
  • The choice of an unprecedented approach by building upon Matching Energy, the innovative digital platform through which candidates can get in touch with employees serving as Group ambassadors and live with ENGIE a unique experience.
  • Launch of a media campaign in the press and online

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The results

17,000visitors in 3 months
8,000experiences on the platform in 3 months
2,600contacts in 3 months & 1,350 prospective candidates