Protection -- a concept that extends beyond insurance.
Define the presence of the AXA Group on social networks around the world.
Publicis Consultants MSLGROUP has guided AXA in the launch of its Facebook account as well as the upgrading of its LinkedIn, Instagram and YouTube accounts. The agency also helped establish a content strategy for social media and for the web.
AXA bases itself on the concept of "protection" -- a concept that extends beyond insurance.
We helped build a new content platform from this concept in five languages that was integrated and adapted across platforms. The new content platform emphasized topics such as health, family, work, traveling, business, the planet etc.