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Protection -- a concept that extends beyond insurance.

The Challenge

Define the presence of the AXA Group on social networks around the world.

The Strategy

Publicis Consultants MSLGROUP has guided AXA in the launch of its Facebook account as well as the upgrading of its LinkedIn, Instagram and YouTube accounts. The agency also helped establish a content strategy for social media and for the web.

AXA bases itself on the concept of "protection" -- a concept that extends beyond insurance.

We helped build a new content platform from this concept in five languages that was integrated and adapted across platforms. The new content platform emphasized topics such as health, family, work, traveling, business, the planet etc.


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The results

1.7 million fansobtained on their Facebook page in 7 languages (English, French, Spanish, Japanese, Chinese, Thai, Indonesian)

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