Pascal Beucler holds BAs in History and Language Sciences, a master's degree in Linguistics and a post graduate degree in Semio-Linguistics. In 1987 he joined Intelligences, a subsidiary of Publicis, and in 1992 he became the Managing Director. In 1994 he was promoted to Partner at Publicis Consultants, and then to General Manager of Carré Noir in 2001. Pascal is an Associate Professor at CELSA (Paris IV Sorbonne) and a visiting professor at HEC - one of France's top business colleges. He has conducted research and published articles on various topics and in particular on the relationship between text and image. In 2005 Pascal was named Vice-President of Publicis Consultants | Worldwide, in charge of Brand Strategy and development of its international network.