As a global director of communications of MSLGROUP, Mike Echter is responsible for the global internal, external, social communications, thought leadership and awards and agency credentialing for MSLGROUP.
Prior to his global role, Echter held similar responsibilities for North America. He has helped turn the agency external awards program into one of the most successful in the industry. Echter is a long-standing member of the MSLGROUP team who has helped senior roles in healthcare, new business, corporate communications and marketing since joining in 2000.
He has helped in cultivating the agency's brand engagement through development and roll-out of thought leadership studies and publications on "Wired Women," "Viral Humor," "Millennials in the Workplace" and "Business Citizenship” and has helped manage agency online and offline presence at SXSW and Cannes.