Erin is an innovator who is passionate about driving strategies and marketing campaigns that push the boundaries of paid, owned and earned channel integration. She currently is managing MSLGROUP's new and revolutionary tool, Conversation to Commerce, jointly developed with Publicis under the supervision of Arthur Sadoun. The tool leverages powerful earned media endorsements through programmatic advertising to drive brand sales.
With over 20 years’ experience developing and executing integrated campaigns, Erin work across all industry verticals and channels. She has a deep expertise in consumer brand marketing, paid media, content marketing, digital, entertainment, strategy, advertising, branding, new media, non-profit, cause marketing, business development, emerging media and public relations.