Dimitri defines and implements influence strategies for a portfolio of clients with varied profiles: L’Oréal, Ferrero, Staples and Coca-Cola Field. Frequent speaker on reputation and influence topics, he developed a specific digital expertise: social media governance, digital influence, e-reputation. He has also intervened on numerous crisis topics for several of the Group’s major accounts.
He started at Euro RSCG on influence and crisis management before joining SNCF as an online analyst within the crisis management cell. Dimitri joined Publicis Groupe in 2007. He regularly writes articles on the evolution of the fields of influence and digital.