Dominic Payling

Director, Head of Planning & Insight
MSL London, UK
dominic.payling@mslgroup.com

Dominic has 20 years in-house marketing, market research and agency planning experience including global corporate and consumer brand and category growth building campaigns and CR programmes.

He heads up the strategic planning, insight and measurement team at MSL in London. Working in close partnership with his digital and creative colleagues, Dominic is focused on providing the 'Big Idea' solutions that clients demand today.

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Industries Dominic works with