Asia

For 23 years, MSLGROUP's Asia team has counseled global, regional and local clients, helping them establish, protect and expand their businesses and brands across this fast-growing region. Today, MSLGROUP has the largest PR, social media and events teams in Greater China (16 offices and 1,000 colleagues) and India (15 offices and 575 colleagues) and is actively working to lead the development of the industry with the regular publication of whitepapers/reports and innovative Learning & People Development programs to nurture talent. The MSLGROUP Asia team includes 38 owned offices and 1,675 colleagues in Beijing, Shanghai, Guangzhou, Chengdu, Hong Kong, Macau, Taipei, Tokyo, Seoul, Singapore, Kuala Lumpur, Mumbai, Delhi, Ahmedabad, Pune, Bangalore, Chennai, Hyderabad and Kolkata.

MSLGROUP Asia was awarded Campaign Asia Pacific's Network of the Year, 2011 and MSLGROUP Asia's teams have also been recognized as leaders by multiple industry groups, including most recently The Holmes Report 'China Consultancy of the Year 2012' - MSLGROUP Greater China; PRCAI 'PR Agency of the Year 2011' - Hanmer MSL; Forbes China 'Innovative China SMEs 2011' - Genedigi Group; Taiwan Advertiser Associate 'Agency of the Year 2011' - ICL MSL and Marketing 'Silver Event Marketing Agency of the Year 2012' - Luminous. 

Latest News and Insights

  • Blog
  • May 16 2013

No preview available

  • News
  • Apr 02 2013

Walmart Tops MSLGROUP’s Global Fortune 100 ‘PurPle’ Index - Ranking measures social engagement around purpose by companies

  • News
  • Mar 07 2013

Beam Global Asia appoints MSL Singapore as its Strategic Communications Partner

  • News
  • Feb 04 2013

The Art of Weibo Crisis Management in Chinese Social Media: MSL China white paper outlines best practices

  • Insight
  • Feb 04 2013

The Art of Weibo Crisis Management

  • News
  • Jan 29 2013

MSLGROUP Appoints Jaideep Shergill as MSLGROUP India CEO

  • News
  • Jan 23 2013

Publicis/MSLGROUP Consultancies Ranked 3rd Globally in Mergermarket’s PR Advisors’ 2012 M&A League Tables

  • News
  • Jan 16 2013

MSLGROUP India releases its latest executive report - ‘Public Relations in India: Inside the Industry’s Mind and the 2013 Outlook’

  • News
  • Jan 14 2013

MSL Singapore Names Kelvin Yeo as Managing Director

  • News
  • Dec 21 2012

MSLGROUP India releases Executive Report - ‘Out of the Closet and Into the Marketplace: The Birth of India’s Pink Economy’

  • Insight
  • Dec 21 2012

Out of the Closet and Into the Marketplace

  • News
  • Dec 17 2012

MSLGROUP Hires Stephanie Agresta, a Top Social Media Talent

  • News
  • Dec 13 2012

MSLGROUP Launches First-Of-A-Kind Tool to Measure Social Engagement: The Social Hive Index described as 'Klout, with context and customization'

  • News
  • Sep 11 2012

MSLGROUP Asia Promotes Social Media Thought-Leader Gaurav Mishra to VP of Insights, Innovation and Social

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Our Blogs

  • Conversations on Asia

    This blog is as dynamic as Asia itself: insights range from microblogging to the luxury market.

Our Work

Alpenliebe's Kindness Movement

How does one create a social heartbeat, and touch the lives of millions in a crowded world?
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Au Bon Pain

Introducing a top fast-food chain from the U.S. to India's growing middle class
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Bonjour India Campaign

Hanmer MSL was tasked with building brand France through the festival – and had a number of obstacles to overcome.
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Brabantia

How do you help one of Europe's leading design companies persuade Chinese consumers that their products are a natural fit for a typical Chinese home?
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Brand South Africa

Rebranding South Africa, in the eyes of the Chinese
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Star Movies - Bond

Creating buzz for India's STAR Movies channel, and their re-run of a Bond movie season
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Ebay India

Helping ebay India Win with CRM - a 'Bees' award winner in 2012
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Hong Kong Tourism Board

An award-winning campaign to attract young Taiwanese tourists to Hong Kong, that increased traveller numbers by over 12% year on year.
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MSD (Merck Sharp & Dohme Corp)

Our mission was to drive awareness of the seriousness and costs of pneumonia, that it is preventable with the pneumococcus vaccine.
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Reebok

Announcing Reebok’s re-entry into the Taiwan market, we were tasked with strategizing a creative campaign to position the brand as relevant to a new generation of consumers
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Rejuvenating the Sony Mobile brand in India

Helping Sony Mobile achieve top-of-mind recall through creative engagement in the crowded Indian marketplace
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Sephora, China

Creating China's first branded content reality TV show
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Singapore Tourism Board

An award-winning digital and social media strategy to support the Singapore Tourism Board in its re-brand
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Star Plus India

Supporting Star TV with the rebrand for their leading Hindi TV channel
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The Coca-Cola Company: First Coke of the Year 2010

The agency’s challenge was to encourage interest and participation across China not only during a key sales period for the company, but also a time when many food and beverage brands compete for consumer’s attention.
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Yubari City, Hokkaido Japan

Our mission was to transform Yubari through publicity, energise its citizens, and see it become economically independent by boosting tourism.
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Our Offices

 
 

Key Contacts

  • Josh Shapiro
  • Vice President, Operations and Client Solutions, MSLGROUP Asia
  • Bejing, China

Latest tweets

  • 10:43AM
  • Thu 16 May 2013

What are great storytellers made of? MSLGROUP India shares their latest creative video to launch the much (cont) http://t.co/xOHvZTsDFi

  • 10:32AM
  • Thu 9 May 2013

Our MSL China teams are gearing up for an exciting forum tom on how #WeChat is taking China by storm. (cont) http://t.co/IyAAxn5iC0

  • 01:57AM
  • Tue 7 May 2013

Ever wonder what #SocialMedia would look like if they were in high school?Check out this popular infographic (cont) http://t.co/weHCgwvvcD

  • 05:45AM
  • Thu 2 May 2013

Our Asia Mobility Experience opens up opportunities to explore new markets and absorb great insights, read (cont) http://t.co/jicWEWUTtm

  • 10:05AM
  • Fri 26 Apr 2013

Congratulations @MSL_Ind Ahmedabad on your new office! Watch how they surprise our leadership team w/ #greatmoves http://t.co/3MuM5zxLDb

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