Asia

For over 20 years, MSLGROUP Asia has worked with global, regional and local clients, providing strategic communications campaigns that position, promote and protect their businesses and brands. Regionally headquartered in China, the MSLGROUP Asia network includes 27 owned offices and 850 staff across Shanghai, Beijing, Guangzhou, Chengdu, Hong Kong, Taipei, Tokyo, Seoul, Singapore, Kuala Lumpur, Mumbai, Delhi, Ahmedabad, Pune, Bangalore, Chennai, Hyderabad and Kolkata. A satellite network of staff reaches an additional 125 Indian cities and a strong affiliate network of independent agencies across the region adds another 23 Asian cities to our reach. In the past two years, MSLGROUP Asia has been recognized with more than 35 awards, including MSL Japan's 2009 'PR Lion' in the Travel and Tourism category at the Cannes PR Awards and "PR Consultancy of the Year" for Hanmer MSL India, 20:20 MSL India, Eastwei MSL China, and ICL MSL Taiwan from both international and local industry groups.

Latest News and Insights

  • News
  • Feb 14 2012

Mumbai, February 14, 2012: MSLGROUP India's Hanmer MSL, Publicis Groupe's flagship Public Relations, speciality communications and engagement group and the lar...

  • News
  • Jan 23 2012

MSLGROUP’s latest study covers the Indian PR industry’s flaws, barriers for development and asks critical questions of agencies and their staff, clients and their organizations and the industry at large

  • Insight
  • Jan 23 2012

Challenges, Opportunities and the Outlook for 2012 for India's PR Industry

  • News
  • Jan 19 2012

New Board-level Appointments at MSLGROUP Highlight Commitment to Global Account Service and Growth

  • News
  • Jan 12 2012

MSLGROUP Launches "The People's Lab" - A Global Crowdsourcing Platform & Approach for Business Leaders

  • News
  • Dec 20 2011

Hanmer MSL India’s flurry of client wins expands expertise in pharma, media and entertainment, sports, technology, insurance and real estate industries

  • News
  • Dec 15 2011

"For the Love of Luxury" - Our new report identifies three types of female luxury consumers in China and untapped opportunities for luxury brands to effectively engage

  • Insight
  • Dec 15 2011

Communicating with young, urban, female luxury consumers in China

  • News
  • Nov 29 2011

MSLGROUP Launches Global Crisis Network: Team Linked by Real-Time Crowdsourcing Platform or Group also Publishes e-book ‘When Every Crisis is Global, Social and Viral’, Providing Insights and Guidance for Companies, Brands and Institutions

  • News
  • Nov 24 2011

Frankfurt, 24th November 2011: The German technology based group SCHOTT AG has awarded MSLGROUP its global Public Relations budget as it reshapes its internati...

  • News
  • Nov 22 2011

Move reinforces strategy to organize around client needs, expand and deepen specialty communications offerings and create opportunities for colleagues to learn and grow

  • News
  • Oct 18 2011

Chhattisgarh Tourism Board partners with 20:20 MSL to drive tourism and promote economic growth

  • News
  • Oct 13 2011

Agencies from the Group’s Public Relations Network MSLGROUP Advised on approximately $155 Billion Value of Deals Worldwide to Date in 2011

  • News
  • Sep 26 2011

Beijing, China - September 26, 2011 -Eastwei MSL, part of MSLGROUP-Publicis Groupe's flagship speciality communications, PR and events network and the largest ...

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Our Blogs

  • Conversations on Asia

    This blog is as dynamic as Asia itself: insights range from microblogging to the luxury market.

Our Work

Au Bon Pain

Introducing a top fast-food chain from the U.S. to India's growing middle class
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Bonjour India Campaign

Hanmer MSL was tasked with building brand France through the festival – and had a number of obstacles to overcome.
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Brand South Africa

Rebranding South Africa, in the eyes of the Chinese
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Hong Kong Tourism Board

An award-winning campaign to attract young Taiwanese tourists to Hong Kong, that increased traveller numbers by over 12% year on year.
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MSD (Merck Sharp & Dohme Corp)

Our mission was to drive awareness of the seriousness and costs of pneumonia, that it is preventable with the pneumococcus vaccine.
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Reebok

Announcing Reebok’s re-entry into the Taiwan market, we were tasked with strategizing a creative campaign to position the brand as relevant to a new generation of consumers
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Sephora, China

Creating China's first branded content reality TV show
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Singapore Tourism Board

An award-winning digital and social media strategy to support the Singapore Tourism Board in its re-brand
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Star Plus India

Supporting Star TV with the rebrand for their leading Hindi TV channel
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The Coca-Cola Company: First Coke of the Year 2010

The agency’s challenge was to encourage interest and participation across China not only during a key sales period for the company, but also a time when many food and beverage brands compete for consumer’s attention.
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Yubari City, Hokkaido Japan

Our mission was to transform Yubari through publicity, energise its citizens, and see it become economically independent by boosting tourism.
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Our Offices

 
 

Key Contacts

  • Josh Shapiro
  • Vice President, Operations and Client Solutions, MSLGROUP Asia
  • Bejing, China

Latest tweets

  • 03:33AM
  • Tue 21 Feb 2012

Read Hanmer MSL’s latest executive report - 21 Years of Economic Reforms: The Journey So Far and the Road Ahead http://t.co/8ulzPiW7

  • 02:05AM
  • Mon 20 Feb 2012

People’s Insights Volume 1, Issue 7 : Little Monsters http://t.co/wWHH6rX5

  • 06:48AM
  • Wed 15 Feb 2012

Hay Group Appoints 20:20 MSL as its Strategic Communications Partner in India http://t.co/jP86otpI

  • 02:23AM
  • Wed 15 Feb 2012

@jfmoran Thanks John!

  • 04:31AM
  • Tue 14 Feb 2012

And here's Onassis collecting the agency of the year award on the night... along with a nice bunch of flowers! http://t.co/byYqwF6w

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