Emily Fleuriot has been appointed as MSL UK’s Head of Content and Copy, strengthening their senior creative team and further expanding their content offering as a direct result of winning progressive content focused briefs, such as Warner Media’s second DE&I report. MSL UK were the agency to create Hollywood’s first ever Diversity & Inclusion report with Warner Media.
Over the last two decades, Emily has worked in brand e-commerce, and publishing on editorial and content solutions, and creative agencies on social and content. Most recently Emily held the role of creative content director at integrated creative content agency, Redwood BBDO. Emily’s integrated experience brings a wealth of through the line knowledge in the role of creativity and content across the whole user journey. Prior to this, Emily was creative lead for Walgreen Boots Alliance global brands at Refinery 29, where she worked on white label digital and social campaigns, and co-branded content solutions. Emily has also worked at Sunshine, Grey London, Reach plc, Hearst Digital, Net-a-Porter Group, Matchesfashion.com.
Emily has worked on campaigns including Lipton’s Truth or Dare in 2022, Barclays’ Street Talk: Real Views on homeownership and Sleek Makeup X Refinery29 UK women in music doc series. She is also a Creative Equals Future Leader since 2019, and a long-time pro-bono mentor for Who’s Your Momma mentoring program at She Says women in advertising network.
At MSL, Emily will report to executive creative director Michael Dowell, and work closely alongside recent hire Janelle Feliciano, in helping grow MSL’s creative offer.
Emily said “As a creative content director, I’m obsessed with crafting 360 creative concepts, built on what make people tick, while being equally passionate about how we get there through diverse, collaborative teams, and inclusive, equitable processes. I love MSL’s abiding principles of building Belief, by taking action. So, I’m excited to join MSL UK’s creative leadership team and working with the colleagues across the business to further embed storytelling best practise and create culturally impactful work.”
Michael said “Emily’s through the line experience is just what we need to accelerate our content offering. We’re excited by her fresh approach and passion to deliver truly earned storytelling through creative that touches the whole user journey.”