Reputation Management & Corporate Communications
Welcome to the new world order in which reputation was never more important
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The past few years have been dominated by seismic cultural shifts brought about by digital technologies, new communication channels and nonstop chatter across multiple social networks. This new "conversation economy" is an always-on world where stakeholders can create and distribute content, react to messages in real time and skip messages that fail to add value.
Companies face unique challenges in this new communications environment. One person can alter a long-standing corporate reputation with a few keystrokes or by posting a mobile video short on YouTube. There's a new "C"-suite made up of customers, communities and conversations redefining what matters most to them and equating brands with company leaders.
The aim of corporate communications is to ensure that the company can live up to its purpose - that it can get its plans into action and succeed with the right goals - by ensuring that the company is having ongoing conversations with the company's stakeholders through a multitude of direct and indirect channels. It requires ability to listen to and understand the important conversations about the company that is out there. And it requires the ability to respond fast and professionally when the conversations change. MSLGROUP has a range of tools and talent to ensure that we can advise on how to build and sustain a corporate communications function that enables all that.
Reputation has become the true currency for any company.
Reputation management goes beyond communications. In an always-on any company and management needs to devote time and resources to ensure that the company's reputation is managed and influenced in a positive way. This requires more than just communications. Reputation management includes managing risk and assessing coming business decisions for their reputation impact. It requires working with a large set of stakeholders surrounding the company - from industry associations to NGOs - to make sure that the perceived risks and knowledge levels are truly understood.
In an environment where risk management is part of reputation management, chief financial officers have as much influence as chief executive officers. For these reasons and many others, an expert, holistic, multichannel approach to real-time reputation management is essential to driving positive reputations and business outcomes.
MSLGROUP is the leading next-generation agency offering trusted advice and unbounded creativity and value in the always-on conversation age. We bring together industry-leading experts, cutting-edge tools and global reach to provide comprehensive solutions not found in traditional public relations firms