Healthcare

The always-on conversation economy is impacting how our clients do business

Overview

Crafting and managing a unified narrative for multiple audiences across multiple channels has never been more difficult, particularly in the healthcare space - one of the most discussed topics both on- and offline. As creative storytellers, MSLGROUP prides itself in continuously learning and using new methods to inject our healthcare clients' story in relevant ways into the always-on conversation. We target credible influencers and advocates who inform, activate and seed information; we create share-able content that generates buzz, we spark conversations and engagement among healthcare communities, providers, payers, patients and manufacturers; and we fully engage across communications channels to maximize message delivery.

Our Approach

With the global healthcare industry experiencing massive changes such as shallow pipelines, wary regulators, patent expirations and healthcare reform, the communications landscape has become even more complex than ever before. Such monumental change within an already heavily-regulated industry can often lead to communications paralysis and an inability to find the answers to tackle difficult issues. As our world grows more complex, MSLGROUP's Global Healthcare Practice has also evolved to ensure our clients' story is told in a compelling way so as to be heard above the fray. Today's communications landscape is a relentless web of non-stop chatter and sharing across multiple offline and online social networks - the hallmark of the new Conversation Age in which we live. Crafting and managing a unified narrative for multiple audiences across multiple channels has never been more difficult, particularly in the healthcare space - one of the most discussed topics both on- and offline.

As creative storytellers, MSLGROUP prides itself in continuously learning and using new methods to inject our clients' story in relevant ways into the always-on conversation. We target credible influencers and advocates who inform, activate and seed information; we create share-able content that generates buzz, we spark conversations and engagement among healthcare communities, providers, payers, patients and manufacturers; and we fully engage across communications channels to maximize message delivery.

MSLGROUP has more than 50 years of experience building groundbreaking campaigns in healthcare. Our global team is passionate about scientific innovation, breakthrough technology and improving patient care. We constantly challenge ourselves to find engaging and relevant ways to educate patients and consumers about healthcare conditions, issues, and products. We have worked in a broad range of therapeutic areas with best-in-class pharmaceutical and biotechnology products, medical device and diagnostics companies, payers and providers and are expert at translating complex science for professional and consumer audiences and motivating action.

We are industry insiders. Our staff brings deep expertise from inside the industry to bear on client issues. We have worked at pharmaceutical companies, at the FDA and other regulatory and governmental bodies, in major advocacy organizations and at renowned media outlets - and we know how to successfully navigate the range of stakeholders within the complex healthcare environment.

We design provocative and measureable campaigns. From campaigns focused on difficult disease management issues to branded campaigns that break through the 24/7 news cycle, MSLGROUP has developed and implemented some of the most influential programs in the industry that have mobilized professionals and consumers to take action. We start by identifying critical insights and develop programs that are insight-based and meet your business objectives.

We are PR industry pioneers. We build leadership for brands and companies by combining traditional media and digital strategy, influencer marketing and advocacy relations as well as professional communications. We can help our clients navigate into the social media space effectively - and appropriately - while maintaining a strong and consistent brand voice across multiple channels.

We are category experts. Having worked in the trenches for many years in therapeutic areas such as oncology, dermatology, cardiology, women's health, clinical nutrition, CNS, HIV/AIDS, and infectious diseases, we understand the nuances within each category and the need to manage issues such as adherence/compliance, patient outcomes and safety, and disease awareness.

We are experts in corporate healthcare. We have deep expertise in reputation management, crisis communications and corporate social responsibility within the healthcare industry. We protect companies and their reputations, manage delicate issues such as downsizing or merger communications and act as strategic senior counselors and trusted advisors to the C Suite.

Switch Practice or Industry

Key Contacts

Our Work

Our People

News & Insights

Back to top