Corporate & Brand Citizenship
Tomorrow’s successful companies and brands will be those that drive meaningful societal change through co-creation with people around a shared purpose
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As trusted advisors, we build strategic communications platforms, programs and partnerships to identify and amplify a company’s authentic purpose and to bring that purpose to life, so as to drive business and social impact.
We see social and environmental impacts not as risks or the cost of doing business. Rather, as new opportunities for companies to share their story in a fresh and purpose-inspired way. By infusing promise into a brand, we help businesses to go beyond the traditional platitudes of "building shareholder value" or "delivering superior benefits".
It's about reputation, it's about employees. It's about people and communities. This is citizenship redefined – this is business citizenship.
Our signature approach is what we call “PurPle” (Purpose + People). We first begin with a well-defined, differentiated and authentic corporate and brand purpose, then we identify the opportunity and potential of that purpose to deliver on business and communications goals. We define a content centric communications plan to deliver purpose-inspired messages across paid, owned and earned channels. And finally, we top it off with engaging the people who matter most to that business, to make it real with their insights and passion through co-creation and collaboration.