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Consumer

Whoever we are, we are all consumers

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Overview

MSLGROUP's consumer marketing practice empowers globally respected brands to reach consumers, influencers and stakeholders with meaningful content, creative narratives and the kind of high-power stories that impact business in the always-on conversation economy.

With leading expertise in the digital universe, media relations, entertainment marketing, issues management and multi-cultural marketing, our brand of consumer communication is unbound by channel, border or medium.

Our Approach

The immediacy and prevalence of the social media landscape has had a huge impact on the way consumer brands have to communicate with audiences in order to succeed in the 'always on' conversation arena.

The MSLGROUP consumer practice understands that consumer insight and foresight must lie at the heart of every successful brand PR campaign. It is the crux of the strategy, the story we want to tell and how we want to tell it.

We approach client briefs unbounded by platform, channel or medium. Instead, our insight experts and planners work hand in hand with our creative directors, our account management teams and social media teams to deliver campaigns that stimulate consumer conversations, influence their behaviour and deliver real results for our clients.

Across the global network, our consumer teams have helped to propel a prestige fragrance to become a best seller at launch; achieved national TV coverage for a body toning device that triggered a retail waiting list; asked women to share their personal stories of weight loss to create strong advocacy around a diet programme; helped a leading camera and lighting equipment brand to take creative individuals from around the globe on a journey to imagine more; introduced an all-natural fruit juice with a unique blend of powerful polyphenol antioxidants to consumers in Asia; boosted a femcare product in women's magazines through an innovative charity program and renewed the positioning of a coffee brand with the creation and the production of a successful web series aired from a pop-up lounge.

Our Work