Entertainment marketing is one of the fastest growing elements in the marketing mix
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It creates an emotional connection and keeps brands relevant. At MSLGROUP, we believe that the kind of work we do - from cutting edge digital work to film PR to creative launches and campaigns - can serve not only the needs of major studios but also brands sponsoring creative content. We also understand the role of technology in the industry's transformation. Transmedia - creative storytelling across multiple platforms - enables fans to co-create story lines or invent characters' backstories and futures. The more content, the more chances for brands to participate.