Social Media

As consumers increasingly turn to the social web to talk about their passions and causes, praise or criticize brands, and seek out reviews and recommendations, the imperative for brands to listen to, participate in and host online conversations has never been stronger.

We provide strategic counsel and implementation capabilities across the Plan, Build and Engage phases, and across geographies, to help our clients win in the always on conversation economy.

Plan:

  • Distill actionable insights and foresights from conversations and communities using our proprietary What IF People's Lab approach.
  • Discover a shared purpose, or Social Heartbeat, that connects the brand values with evangelists passions, and create a Shared Brand Story to credibly connect the brand with the Social Heartbeat.
  • Create strategic platforms and engaging programs to organize and energize brand evangelists, co-create shareable and remarkable content, and trigger participation and action.
  • Link back participation and action to business objectives through our proprietary VERITE measurement approach.
  • Provide strategic counsel to build enterprise capabilities to participate in the conversation economy, across the consumer activation, corporate reputation, and employee engagement use cases.
  • Develop and implement training programs, curriculum and delivery to build capacity within an organization.

Build:

  • Design and develop private or public community platforms using our proprietary What IF white label community and collaboration platform.
  • Design and develop social applications using the Facebook, LinkedIn and Twitter APIs.
  • Design and develop mobile applications on the Apple, Android, and Blackberry platforms.
  • Set up, optimize and manage digital assets across channels and geographies.
  • Establish organic SEO and Search Intent Modeling by identifying search "trail-heads" and optimize content architecture for higher search rankings.

Engage:

  • Long-term relationships with key influencers using our proprietary Multiloguer influencer management system.
  • Implement Social Influencer Relationship Management (IRM) tools and approach to manage a database of digital influencers beyond the "big-box" blogs.
  • Leverage creative storytelling and rich multimedia content to bring alive the brand story.
  • Create triggers for community members to participate and act, on the community platforms owned by the brand.
  • Track and participate in conversations related to the brand, the category or the social heartbeat on the broader social web.
  • Leverage targeted paid media, primarily social advertising and search advertising, to support owned media and earned media.