Reputation Management and Corporate Communications

Today, there's a new world order for corporate communication and reputation management. The past few years have been dominated by seismic cultural shifts brought about by digital technologies, new communication channels and nonstop chatter across multiple social networks. This new "conversation economy" is an always-on world where stakeholders can create and distribute content, react to messages in real time and skip messages that fail to add value.

Companies face unique challenges in this new communications environment. One person can alter a long-standing corporate reputation with a few keystrokes or by posting a mobile video short on YouTube. There's a new "C"-suite made up of customers, communities and conversations redefining what matters most to them and equating brands with company leaders.