Public Affairs

Politics and public policy have a major impact on the environment in which our clients operate. They may need to manage political and legislative risk, or may be looking to benefit from a supportive regulatory environment - and their ability to do so will be determined by how successful they are in shaping policy.

Creating a successful public affairs strategy depends on three factors: a profound understanding of the political climate, the government objectives, and effective stakeholder outreach, including lobbying. With our extensive contacts and international experience, MSLGROUP is at the intersection of business, government and the media. We provide strategic counsel to companies seeking to navigate the political risks and challenges of doing business in this complex environment.

Our Work

Bonjour India Campaign

Hanmer MSL was tasked with building brand France through the festival – and had a number of obstacles to overcome.
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Brand South Africa

Rebranding South Africa, in the eyes of the Chinese
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Google in Germany

Highlighting Google's commitment to - and impact on - the German economy.
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Singapore Festivarts

Launching France’s first festival of Singaporean art, and helping promote the island state's vibrant cultural scene among Gallic audiences.
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Southern California Edison / Edison International

Winner & Associates has worked through a wide variety of issues with Edison, including regulatory and siting, rate restructuring, asset acquisition and divestiture, crisis preparation and management and spokesperson training.
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The Job Roast

One in four young Swedes were out of work, yet it was a non-issue in the eyes of politicians and the media.
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Latest News and Insights

Key Contacts

  • Peter Steere
  • CEO, JKL Group and Head of Public Affairs, EMEA MSLGROUP
  • Belgium
  • Neil Dhillon
  • North American Practice Director, Public Affairs, MSLGROUP
  • Washington DC, North America