MSLGROUP's global healthcare practice recognizes that the always-on conversation economy is impacting how our clients do business.
Crafting and managing a unified narrative for multiple audiences across multiple channels has never been more difficult, particularly in the healthcare space - one of the most discussed topics both on- and offline. As creative storytellers, MSLGROUP prides itself in continuously learning and using new methods to inject our healthcare clients' story in relevant ways into the always-on conversation. We target credible influencers and advocates who inform, activate and seed information; we create share-able content that generates buzz, we spark conversations and engagement among healthcare communities, providers, payers, patients and manufacturers; and we fully engage across communications channels to maximize message delivery.
Our mission was to drive awareness of the seriousness and costs of pneumonia, that it is preventable with the pneumococcus vaccine.