Events and Experiential
The magic of live events: arguably no other kind of marketing can create such a special and strong bond with an audience. From launching a luxury timepiece in Shanghai to presenting a new idea in San Francisco, the experiential marketing agencies of MSLGROUP are masters of real-time excitement. We help brands, companies, ideas and institutions come alive.
Our Work
Brabantia
How do you help one of Europe's leading design companies persuade Chinese consumers that their products are a natural fit for a typical Chinese home?
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Star Movies - Bond
Creating buzz for India's STAR Movies channel, and their re-run of a Bond movie season
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The e-G8 Forum, Paris 2011
Producing an historical, world-first event - with just eight weeks' notice
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Michelin
Producing the international 'Bib' forum to help senior managers engage with the company's new strategy.
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PayPal
Bringing PayPal into the real world retail environment with a pop-up store in New York’s Tribeca neighborhood
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Sephora, China
Creating China's first branded content reality TV show
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Singapore Festivarts
Launching France’s first festival of Singaporean art, and helping promote the island state's vibrant cultural scene among Gallic audiences.
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Singapore Tourism Board
An award-winning digital and social media strategy to support the Singapore Tourism Board in its re-brand
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The Coca-Cola Company USA
Coca-Cola, a global leader in the beverage industry, aimed to bring awareness and excitement to the FIFA World Cup Trophy Tour and to host the Coca-Cola Trophy Tour experience in Houston, TX.
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Latest News and Insights
- News
- Apr 08 2013