Events and Experiential
The magic of live events: arguably no other kind of marketing can create such a special and strong bond with an audience. From launching a luxury timepiece in Shanghai to presenting a new idea in San Francisco, the experiential marketing agencies of MSLGROUP are masters of real-time excitement. We help brands, companies, ideas and institutions come alive.
Our Work
The e-G8 Forum, Paris 2011
Producing an historical, world-first event - with just eight weeks' notice
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Michelin
Producing the international 'Bib' forum to help senior managers engage with the company's new strategy.
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PayPal
Bringing PayPal into the real world retail environment with a pop-up store in New York’s Tribeca neighborhood
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Sephora, China
Creating China's first branded content reality TV show
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Singapore Festivarts
Launching France’s first festival of Singaporean art, and helping promote the island state's vibrant cultural scene among Gallic audiences.
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Singapore Tourism Board
An award-winning digital and social media strategy to support the Singapore Tourism Board in its re-brand
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The Coca-Cola Company USA
Coca-Cola, a global leader in the beverage industry, aimed to bring awareness and excitement to the FIFA World Cup Trophy Tour and to host the Coca-Cola Trophy Tour experience in Houston, TX.
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Latest News and Insights
Key Contacts
- Don Lee
- Managing Director, PBJS Chicago
- North America
- Stéphane Lecca
- Managing Director, Publicis Events France
- Paris, France
- Xavier Cagnion
- General Manager of Emotion/Publicis Events China
- Shanghai
- John Rossant
- President, PublicisLive
- Geneva, Switzerland