Consumer
MSLGROUP's consumer marketing practice empowers globally respected brands to reach consumers, influencers and stakeholders with meaningful content, creative narratives and the kind of high-power stories that impact business in the always-on conversation economy.
With leading expertise in the digital universe, media relations, entertainment marketing, issues management and multi-cultural marketing, our brand of consumer communication is unbound by channel, border or medium.
Our Work
Amstel Light
How the brand shared one beer with 115 million people....
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Au Bon Pain
Introducing a top fast-food chain from the U.S. to India's growing middle class
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Bonjour India Campaign
Hanmer MSL was tasked with building brand France through the festival – and had a number of obstacles to overcome.
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Brabantia
How do you help one of Europe's leading design companies persuade Chinese consumers that their products are a natural fit for a typical Chinese home?
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Star Movies - Bond
Creating buzz for India's STAR Movies channel, and their re-run of a Bond movie season
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Gillette
The megabrand, Gillette wanted to develop their position further by finding a 'Future Champion' ambassador for Gillette among young hopefuls in Italy.
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Hennessy Black - Done Different
Attracting a younger consumer to a brand typically associated with a more settled generation of drinkers
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Hong Kong Tourism Board
An award-winning campaign to attract young Taiwanese tourists to Hong Kong, that increased traveller numbers by over 12% year on year.
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Cisowianka's 'Let's Play Football'
Helping Polish kids to be healthier through better access to football grounds, with local bottled water brand Cisowianka
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Maurices
Recognizing the unique opportunity to engage target audiences when they are making purchasing decisions, Maurices aimed to build a mobile community and drive sales through mobile technology.
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Reebok
Announcing Reebok’s re-entry into the Taiwan market, we were tasked with strategizing a creative campaign to position the brand as relevant to a new generation of consumers
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Rejuvenating the Sony Mobile brand in India
Helping Sony Mobile achieve top-of-mind recall through creative engagement in the crowded Indian marketplace
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Sephora, China
Creating China's first branded content reality TV show
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Singapore Tourism Board
An award-winning digital and social media strategy to support the Singapore Tourism Board in its re-brand
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Star Plus India
Supporting Star TV with the rebrand for their leading Hindi TV channel
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The Coca-Cola Company: First Coke of the Year 2010
The agency’s challenge was to encourage interest and participation across China not only during a key sales period for the company, but also a time when many food and beverage brands compete for consumer’s attention.
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The Musee D'Orsay
Paris's iconic Musée d'Orsay - home to one of the largest collections of Impressionist and Post-Impressionist art in the world - was to relaunch with a totally 'new look'.
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www.mijnpensioenoverzicht.nl
An award-winning campaign to drive awareness of a new website that works out how much Dutch citizens have earned towards their pensions.
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Yubari City, Hokkaido Japan
Our mission was to transform Yubari through publicity, energise its citizens, and see it become economically independent by boosting tourism.
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Latest News and Insights
Key Contacts
- Kelly Walsh
- CEO, MSL London
- UK
- Aurélie de Labarrière
- Managing Director, Publicis Consultants Pietri
- Paris, France