Sports

Sports organizations and companies investing in sports marketing have numerous trends to tackle, livening up the PR game.

  • Today, sport's reach is no longer limited to spectators at a venue. The modern-day playing field includes digital/mobile communications, retail, gaming and fantasy sports.
  • While the rest of the media landscape splinters, sport continues to broaden its mass appeal: Super Bowl 2011 had 111 million viewers.
  • The boundaries are constantly expanding and attracting new audiences, such as poker and curling fans, sparking creative ways for brands to reach out.
  • Sports-asset management, once focused on individual players, now includes coaches and owners.
  • In today's conversation economy, the good - and bad - stories are easily exposed, requiring a communications partner who can respond to crises in real time.

At MSLGROUP we combine sports insight with an acute understanding of consumer activation, motivation and influence so that key brand and corporate messages take root.  We give clients access and insights into sports sponsorships, alliances, global events, local activations and professional athletes to create connections with people where they live, work and play.  With more than 50 years of combined experience working on global, national and local sponsorships and sports-related programs, MSLGROUP has worked wth major sports leagues and governing bodies including the USOC, IOC, MLB, NBA, NFL, NASCAR, NCAA, FIFA, UEFA, US Soccer and the PGA TOUR.   We have managed communications initiatives for some of the most respected brands in sports marketing including PUMA, The Home Depot, General Motors, Philips, ING, Heineken, P&G, Coca-Cola and Nike.