Petcare
The love that people feel for their pets is often the cornerstone of communications in the petcare industry.
In a study by the American Animal Hospital Association, more than half the respondents said if they were stranded on a desert island, they would prefer the company of their pet to a human.
Indeed, the love that people feel for their pets is often at the cornerstone of communications in the pet care industry, where sales total $45 billion in the US, $2.4 billion in the U.K. and $6 billion in Brazil. Internationally, both pet-ownership and pet care sales are on the rise as wages increase in emerging markets.
On a related note:
- Cat-owners are 40% less likely to die from heart attacks than those with no feline in their lives.
- People increase their levels of oxytocin, a "feel-good" hormone in the brain, simply by petting a dog.*
It is within this context that MSLGROUP advises companies in the pet care industry - from promoting the almost-human accomplishments of rescue dogs to tasty food for cats, whose sense of smell is 14 times greater than in humans.
*www.petfoodindustry.com, American Pet Products Association