Relatively late to the social media scene, fashion brands now have millions of Facebook fans, apps and serious blogger engagement.
While big spending sprees with a credit card are less in vogue in our post-crisis times, looking good and feeling good never go out of style. That's why fashion and lifestyle brands remain so relevant year after year, even if consumers have less money to spend.
Economics aside, today's fashion-conscious consumer wants to be heard and seen. Given that 43 tweets during London Fashion Week pop up practically every second, we at MSLGROUP know our fashion clients need to be part of the conversation. And while it is said that this sector was late to the social media scene, fashion brands have made up for it in millions of Facebook fans, apps and serious blogger engagement.
Because fashion trends change every season, it is particularly important for this sector to stay on top of changing social norms. With an international team of fashion, lifestyle, and beauty experts, we offer services including strategic planning, digital/mobile marketing and social media, event production and experiential marketing.