Entertainment

Entertainment marketing is one of the fastest growing elements in the marketing mix. It creates an emotional connection and keeps brands relevant. Film is apparently recession proof, too. In 2009, the number US movie-goers increased 16%, increasing ticket sales by 17% to $1.7 billion.

At MSLGROUP Entertainment, we believe that the kind of work we do - from cutting edge digital work to film PR to creative launches and campaigns - can serve not only the needs of major studios but also brands sponsoring creative content.

And we also understand the role of technology in the industry's transformation. Transmedia - creative storytelling across multiple platforms - enables fans to co-create story lines or invent characters' backstories and futures. The more content, the more chances for brands to participate.

With an eye for trends, we recently used a virtual movie théâtre for the online début of a made-for-TV film sponsored by two US brands. The bloggers we invited to the online screening gave the film extra buzz. And that's something that never goes out of style in the entertainment industry.