What a rough ride it has been for the automotive industry. But 2011 could be the year of record sales.
What a ride it has been for the automotive industry. Sales plummeted during the downturn, yet 2011 could see record sales of about 60.24 million cars and light trucks.
Toyota was already suffering from (very public) quality problems when the earthquake hit Japan. Despite overall global demand, Japanese automakers have been forced to halve production.
Other trends of note:
At MSLGROUP, our global purview provides the context for counselling our automotive clients. Recent work includes: public affairs for a German manufacturer, global PR for supplier ZF Friedrichshafen, and sports marketing for GM.