One in four young Swedes were out of work - a fact that received almost no public attention in the run up to the national elections. The challenge? Involve young people in a debate with politicians and place the issue of youth unemployment high on the media's agenda.
The 'Job Roast', a web TV show where politicians were grilled by four young entrepreneurs, asking the toughest of questions.
In three weeks the Job Roast got 266,000 views and 2,000 comments. The social media momentum spread to the national level - and youth unemployment was no longer a non-issue in Swedish politics.