Case Studies

The Challenge:

One in four young Swedes were out of work - a fact that received almost no public attention in the run up to the national elections.  The challenge? Involve young people in a debate with politicians and place the issue of youth unemployment high on the media's agenda.

The Solution:

The 'Job Roast', a web TV show where politicians were grilled by four young entrepreneurs, asking the toughest of questions.

The Results:

In three weeks the Job Roast got 266,000 views and 2,000 comments.  The social media momentum spread to the national level - and youth unemployment was no longer a non-issue in Swedish politics.