"We've been extremely impressed with how SAS handled the challenge of developing our employer brand." - Talent Manager, Coca-Cola Europe
Servicing Brand: SAS London
Service Period: January 2008-Present
The overwhelming strength of The Coca-Cola Company's consumer brands makes the attraction and retention of the right employees surprisingly challenging. The business needed a new Employer Brand across Europe - and subsequently beyond - as well as new internal and external people communications systems and materials.
Playing on Coca-Cola's renowned 'secret formula', SAS developed a core idea and visual expression showing that every employee has their own formula for the passion that characterises Coca-Cola's people. Our approach provides Coca-Cola with a powerful system to create any number of tantalising, intriguing, relevant 'formulae', using words and images, for virtually any people-related communication. At the same time, it retains an unmistakable link to the Coca-Cola brand.