Case Studies

Servicing Brand: Winner & Associates, Los Angeles, Southern California, USA

Service Period: 1994-Present

The Challenge

Southern California Edison, one of the largest electric utilities in the United States, has been providing southern California with electricity for over 100 years. Because of the dynamics of the communications environment surrounding utilities, the company has encountered a wide range of transmission, generation and regulatory issues, both nuclear and non-nuclear related. Among the most notable of challenges was the California energy crisis of 2000-2001.

The Solution

Winner & Associates' thirty-year history with Edison created a lasting relationship, providing ongoing strategic communications counsel to the Company regarding a wide range of election and non-election issues. Winner & Associates has worked through a wide variety of issues with Edison, including regulatory and siting, rate restructuring, asset acquisition and divestiture, crisis preparation and management and spokesperson training.

Results

Winner helped Edison through the formation of a parent company - Edison International (EIX); Sales and acquisitions of California, Midwest and international generating plants; The unbundling of SCE's traditional utility service into distinct acquisition, transmission, and distribution elements; Efforts to shape workable deregulation laws and equitable rate structures for utility customers; Elevating public awareness of Edison International and its long record of commitment to technologically advanced, environmentally conscious, and economically sound approaches to electrical energy generation and delivery.