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No. 82 by MSLGROUP Launches to Transform Luxury and Lifestyle Brand Communications

No. 82 is MSLGROUP's elite offering for aspirational brands

London, 11 January, 2017: Fronted by luxury speciality and communications expert Carson Gray Elias, MSLGROUP has launched No. 82 for luxury and lifestyle brands looking to transform themselves into icons.

No. 82 will provide fully-integrated creative communications, ground-breaking campaigns, events, media relations, partnerships and influencer marketing for lifestyle brands by drawing on a breadth of experience from MSLGROUP, and other Publicis Communications agencies -- Poke, Leo Burnett, Saatchi & Saatchi and Salterbaxter MSLGROUP. The integrated communications will deliver a unique omnichannel consumer journey and experience. It also includes new social selling tools.

Publicis Communications is one of Publicis Groupe’s four Solution hubs bringing together its global creative networks. No. 82’s in-house specialists offer a deep and intimate knowledge of the luxury and lifestyle brand landscape, allowing clients to understand what it takes to become an icon. 

Drawing on her experience working with clients such as Rolls-Royce, Emirates, Shiseido and Tiffany & Co., Carson Gray Elias, Head of No. 82, said of the launch, “I am excited to bring to market an service model for luxury and lifestyle brands where they can get the best from a boutique agency, with all the talent and tools of a global network. The No. 82 brand takes its name from our home at 82 Baker Street, where MSLGROUP works collaboratively with its Publicis Communications partners, emphasising the agency’s unique and integrated approach to communications for premium brands that want to be seen, and heard in a disruptive way.”

Gray Elias returned to MSLGROUP, seven months ago, having first launched a luxury specialist practice for MSLGROUP New York in 2011. She has since led the marketing efforts for a fine-jewelery brand with three royal warrants, and helped Edelman establish a Consumer Practice in the UAE.

Jason Frank, co-CEO of MSLGROUP said, “The big agency model doesn’t always work for many of our luxury clients. That is why we’ve taken the step to create No. 82 which can deliver a more-specializedboutique experience to brands. Carson and her team of specialists bring a wealth of premium experience spanning automotive, food and beverage, jewelery, beauty, tourism, lifestyle and fashion industries. They know what it takes to create game-changing campaigns, and have already been making waves with significant new wins in this space already, including Haagen-Dazs and”

No. 82 opened its doors to clients and industry professionals on November 24th, with ‘The Birth Of An Icon – How Brands Become Legends’. The inaugural event, featuring Gray Elias, Nicolas Roope, Co-Founder of POKE, and Farhad Heydari, a noted London and New York-based editor, journalist, consultant and observer of the global luxury landscape, outlined how brands can take on an iconic status in their category by not only playing in the digital space, ut by leading it. The event was attended by some of the leading iconic brands in the world, from all sectors.

To learn more, please visit or contact Carson Elias.


About MSLGROUP in the UK

We discover insights, create stories and develop content and experiences that positively influence the way corporate stakeholders, employees, and consumers think and behave. We believe that the secret to success lies in being always interested and interesting, through diverse, multi-skilled teams who combine art, science and action to meet our clients’ biggest communications challenges.

MSLGROUP in the UK is a communications agency with creativity, insight and digital skills at its heart. Our 200-strong team works with some of the world’s leading organisations to build and protect their reputations and relationships. Our clients include GSK, EY, BT, Sainsbury’s, BP, BMW, Netflix and Canon.| Twitter | LinkedIn

About Publicis Groupe - The Power of One

Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is a global leader in marketing, communication, and digital transformation. Active across the entire value chain, from consulting to creation, and production, Publicis Groupe offers its clients a transversal, unified and fluid model allowing them access to all the Groupe’s tools and expertise around the world. Publicis Groupe is organized across four Solutions hubs:

Publicis Communications, Publicis Media, Publicis.Sapient and Publicis Health. These 4 Solutions hubs operate across principal markets, and are carried across all others by Publicis One. Publicis One is a fully integrated service offering making the Groupe’s expertise available to all clients, under one roof. Present in over 100 countries, Publicis Groupe employs nearly 80,000 professionals. | Twitter: @PublicisGroupe | Facebook: | LinkedIn: Publicis Groupe | | Viva la Difference!