MSL appoints Anthony Poncier to Lead Social and Digital in EMEA
Will work across the region to develop innovative regional practice
Paris, 12 May 2017: MSLGROUP has appointed Anthony Poncier as Head of Social and Digital, EMEA.
Poncier joined MSLGROUP in 2012 as Digital Transformation Director, EMEA and led MSL’s French social and digital team for the last three years. In his new role, he will work in partnership with social and digital leaders at MSL offices across the EMEA network to develop the regional practice offer to meet the evolving needs of clients and grow the business. He will be responsible for developing innovative products and services.
“I look forward to working closely with Anthony as a strong partner as we continue to build out MSL as one of the region’s strongest digital agencies,” said Peter Steere, Chairman EMEA, MSL.
“I am eager to collaborate with our social and digital leaders across the region to support our clients with social and digital ideas that make a strong impact,” Poncier said.
Poncier holds a Ph.D. in Social and Political History and Master’s degree in Strategic Management and Competitive Intelligence. His specific expertise is in ‘collaboration in social media.’
Poncier has written a book dedicated to enterprise social networks (in French: Les réseaux sociaux d'entreprise, 101 questions sur les RSE ed. Diateino) and has authored several white papers around digital, including “Optimising Digital Collaboration From the Inside Out,” on the digital transformation (French/English).
He lectures on Executive Education at Science Po Paris around digital issues and communication management and is a frequent speaker at conferences.
In addition to his social and digital experience, Poncier is also an expert in change management and organizational transformation.
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