Paris, October 23, 2012: MSLGROUP, Publicis Groupe's strategic communications and engagement network, and the fourth largest global network in its field, is known for its expertise in Consumer PR - expertise that accounts for half of its activities worldwide, alongside that of Corporate Communications.
Working for global consumer brands and clients including P&G, Nestle, Pernod Ricard, Samsung and Coca-Cola, MSLGROUP leverages next-generation engagement strategies focusing on traditional communications as well as digital and experiential marketing.
Today MSLGROUP will extend this respected Consumer PR offer to France, with the launch of MSL Paris - a new French agency that will sit alongside Publicis Consultants, and Publicis Events. MSL Paris will offer clients a range of 'Anglo Saxon' PR capabilities, including insight generation, brand strategy, content creation, storytelling and experiential marketing - all with a strong digital focus.
The agency will focus in particular on extending relationships with MSLGROUP's international client roster, offering these clients the same global solutions that are currently attracting clients at MSL New York, MSL Shanghai, MSL India and the like.
MSL Paris will be headed up by Philippe Masseau, currently the director of Verbe (Publicis Consultants' Content Creation unit), whose experience in digital marketing and brand content lies at the heart of this new offer.
Fabrice Fries, President of MSLGROUP's activities in France, commented, "There are opportunities in France for consumer PR which have not really been grabbed by large international agencies. Our clients seek integrated solutions. MSL Paris's service offering will meet their expectations and broaden MSLGROUP's global offering in the sector"