Paris, October 11, 2012: MSLGROUP, Publicis Groupe's strategic communications and engagement network has today launched the third issue of its People's Insights Quarterly Magazine. Pulling together topical insights from across the network, thinkers and planners from MSLGROUP regularly share and discuss inspiring projects on citizenship, crowdsourcing and storytelling on a private network created on its proprietary People's Lab crowdsourcing platform. One by-product of this activity is the network's quarterly People's Insights Magazine.
Pascal Beucler, Chief Strategy Officer at MSLGROUP commented, "Each week, we pick up one project and do a deep dive into conversations around it - both on the MSLGROUP Insights platform itself but also on the broader social web - to distill insights and foresights."
"We started with the belief that some of the most inspiring projects that are shaping marketing and communications are at the intersection of citizenship, crowdsourcing and storytelling. Nine months, thirty-nine weekly insights reports, and three quarterly magazines later, we feel our intuition is validated," he added.
In January 2013 MSLGROUP will release its first People's Insights Annual Report - a synthesis of key 2012 trends and their implications for global marketing and communications professionals in 2013.
Readers can subscribe to receive the weekly insights reports, the quarterly magazines and the upcoming annual report.