NEW YORK, September 20, 2012 - MSLGROUP North America has named Shellie Winkler, a veteran industry leader, as North America practice director of its health and corporate practices. With more than two decades of experience, Winkler comes most recently from Edelman where she was general manager of corporate and public affairs operations for the New York office. She is located at MSL New York, the flagship office for MSLGROUP North America.
According to Renee Wilson, president of MSLGROUP North America, Winkler is a significant addition to the agency network. "Shellie Winkler is among the industry's top advisors in the corporate communications and health categories with tremendous industry experience. She is the ideal person to ensure that we share best practices, talent and ideas across both our corporate and health businesses. This is particularly important now as our health business has evolved to include a much larger focus on corporate health communications."
MSLGROUP North America has a variety of specialized offerings that form its health practice, including RX, personal care, medical devices, diagnostics and healthcare IT. Clients include Eli Lilly, Bayer, Trius Therapeutics and Shriners Hospitals for Children. In corporate communications, MSLGROUP North America represents United Technologies, Sealed Air, Marsh & McLennan, GM and Vivendi, among many others.
"To be relevant to our clients, we need to stay ahead of the evolution that is occurring in our industry and across the world of business. I look forward to leading an active dialogue with the great talent across MSLGROUP North America about how to look at client business in innovative ways," said Winkler.
Over the course of her career, Winkler has served in a wide array of top industry roles. At Edelman, she led the firm's corporate communications offering and also served as the senior corporate communications counselor for health clients. She directed a large and diverse team across a wide variety of industries that, in addition to health, included consumer packaged goods, financial services, manufacturing, professional services and retail for clients such as Dannon, GE healthymagination, Johnson & Johnson, Merck and MeadWestvaco (MWV).
While at Edelman, she created, championed and advanced inventive operating and client service approaches that drove her group's effectiveness and business growth. Winkler also has the reputation as a highly engaged leader, a builder of strong culture and a champion of staff.
Before she joined Edelman, Winkler was managing director of the corporate communications practice and chief learning officer of Ogilvy Public Relations. Previously she was executive managing director of the global health and pharmaceutical practice at Hill & Knowlton.