Haier Hands Global Comms Brief to MSLGROUP

Haier Hands Global Comms Brief to MSLGROUP

Paris, September 19, 2012:  Haier, China's consumer electronics and appliances giant - and the market share leader in white goods worldwide - has handed its global communications business to MSLGROUP, Publicis Groupe's strategic communications and engagement network.

MSLGROUP will work with Haier to deliver a global communication strategy for the company as well as other PR services.  Initially focusing on the Chinese, US and Indian markets, Japan, Europe and other markets may also roll in to the brief in the short to mid-term.      

Bob Bejan, Chief Development Officer at MSLGROUP commented, "I believe our knowledge and expertise in the China market; the strong presence of MSLGROUP and the standing of our agency Genedigi there, and our ability to deliver execution on a global scale matched what Haier are looking to do on both the local and international stage. We're extremely excited to play a role in the company's expansion and growth."

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About MSLGROUP

MSLGROUP is Publicis Groupe's strategic communications and engagement group, advisors in all aspects of communication strategy: from consumer PR to financial communications, from public affairs to reputation management and from crisis communications to event management. With more than 3,400 people, its offices span 22 countries. Adding affiliates and partners into the equation, MSLGROUP's reach increases to 4,000 employees in 83 countries. Today the largest PR network in EMEA, Greater China and India, the group offers strategic planning and counsel, insight-guided thinking and big, compelling ideas - followed by thorough execution. Learn more about us at: www.mslgroup.com + http://blog.mslgroup.com + Twitter + YouTube.

About Haier Group Co. Ltd

Haier Group is the world's leading solution provider for a wide range of home appliances, and the number one player in white goods globally.  Founded in Qingdao in 1984, Haier is today a global group with more than 80,000 employees worldwide, customers in more than 100 countries and a business turnover of 150.9 billion Yuan in 2011. For more information, visit www.haier.com

About Publicis Groupe

Publicis Groupe [Euronext Paris FR0000130577, part of the CAC 40 index] is the third largest communications group in the world, offering the full range of services and skills: digital and traditional advertising, public affairs and events, media buying and specialized communication. Its major networks are Leo Burnett, MSLGROUP, PHCG (Publicis Healthcare Communications Group), Publicis Worldwide, Rosetta and Saatchi & Saatchi. VivaKi, the Groupe's media and digital accelerator, includes Digitas, Razorfish, Starcom MediaVest Group and ZenithOptimedia. Present in 104 countries, the Groupe employs 56,000 professionals.

www.publicisgroupe.com | Twitter:@PublicisGroupe | Facebook: www.facebook.com/publicisgroupe

About Genedigi

Founded in 1997, Genedigi is a leading strategic communications agency in Mainland China and is part of the MSLGROUP global network. Genedigi offers a range of traditional PR and integrated marketing communications services and solution to clients, including event marketing, media relations such as conventional, broadcasting and online media, interactive marketing in digital and social media, public affairs, CSR and crisis management. The agency has more than 500 branding, communications and media experts across its offices in Beijing, Shanghai and Guangzhou.