German Government Begins Election Year with Improved Reputation

German Government Begins Election Year with Improved Reputation

Berlin - September 19, 2012 -Top Public Affairs Managers have more faith in the German government. This is the result of MSL Germany's annual Public Affairs Survey 2012. 60 per cent rate the government's work as "good" compared to only 34 percent in 2011. For the eleventh consecutive year, MSLGROUP Germany interviewed leading Public Affairs executives in Germany. 

"With our Public Affairs Survey, we provide a comprehensive insight into the beliefs of Public Affairs Officers in Germany. The changes since 2011 are quite remarkable and should be helpful in the formulation of lobbying strategies", says Axel Wallrabenstein, Chairman of MSLGROUP Germany.

For the 2013 federal election, the majority of public affairs analysts expect a grand coalition between CDU/CSU and SPD: 95 per cent think such a coalition is "very likely" or "likely". 90 per cent do not believe in a repeat of the coalition between conservatives and liberals.

Former minister of finance and SPD hotshot, Peer Steinbrück, is deemed to be the ideal candidate for the chancellorship from within the Social Democratic Party, beating the 2009 candidate and former foreign minister Frank-Walter Steinmeier.

The Government's energy policy is viewed very critically prior to the inauguration of the new environment minister Peter Altmaier. 75 per cent rate the government's work regarding energy policy as "bad" or "very bad" - compared to 53 per cent for environment.

Despite the difficult economic situation, companies and organizations have increased their financial and human investments in their public affairs work. They have also extended their cooperation with consulting agencies.

300 public affairs professionals from leading companies and unions were asked to give their views for MSLGROUP Germany's Public Affairs Survey 2012 in July, with over sixty replies being received.