Shanghai, China, September 11, 2012- MSLGROUP Asia, Publicis Groupe's flagship strategic communications and engagement company and the largest PR and social media network in Greater China and India today, announced the promotion of Gaurav Mishra to VP of Insights, Innovation and Social in Asia.
Reporting to both MSLGROUP Asia President, Glenn Osaki, and MSLGROUP Chief Strategy Officer, Pascal Beucler, Mishra will relocate from Mumbai to Shanghai to deepen his focus on the dynamic Greater China market.
Mishra previously held the role of Asia Director for Social Media at MSLGROUP, supporting 1400+ staff across 38 offices in the region.
Glenn Osaki, President MSLGROUP Asia commented, "Gaurav has helped grow MSLGROUP's specialist 'Social Hive' team to over 100 dedicated staff in Asia. His expertise and industry reputation are second to none."
In his newly expanded role, Mishra will continue to develop MSLGROUP's Social Hive practice across Asia. He will also support Beucler on selected global insights and innovation projects, including the People's Lab (www.peopleslab.mslgroup.com) for crowdsourcing insights and innovations, and PurPle (Purpose + People) (www.purple.mslgroup.com) for catalyzing collaborative social innovation and grassroots change movements.
"I'm delighted Gaurav will work more closely with the global team," said Beucler. "In everything we have partnered on in the last year, Gaurav has created true value for the organization. A true insights specialist, he's also excellent at training staff and guiding clients with the highest level of strategy and insight."
Before joining MSLGROUP, Mishra studied at the Indian Institute of Management Bangalore, held senior marketing roles at the Tata Group, taught social media at Georgetown University as the 2008-09 Yahoo! Fellow, launched a crowd-sourced election monitoring platform Vote Report India and co-founded the social media agency 2020 Social, which was acquired by Publicis Groupe in 2010.