MSLGROUP Strengthens EMEA Digital Offering

Anthony Poncier Joins as Partner and Director of Social Business EMEA

Paris, 4 September 2012:  MSLGROUP's  French agency Publicis Consultants has announced the arrival of Anthony Poncier, who will join its digital communication, e-reputation and team in charge of Social Business.

Poncier, formerly a consultant for organisations including Lecko and IDRH, will help clients in France and the rest of EMEA drive the Social Business and Social CRM consulting activity.  He will report to Stanislas Magniant, European head of MSLGROUP's dedicated digital/social focused offering - 'Social Hive'.

Recognized as a true subject matter expert (a member of the 'Enterprise 2.0 All Star' list), Poncier is the author of the 2012 book "Enterprise Social Networking" and a regular contributor to the Enterprise 2.0 circuit.

With nearly 12 years of experience, Anthony brings a strong expertise in conducting collaborative and change management projects with major clients, including developing collaborative internal strategies, socializing customer relations and coaching management teams on Enterprise 2.0 purposes and methods.