PUBLICIS GROUPE ACQUIRES CNC

GERMAN-BASED STRATEGIC CONSULTANCY NETWORK WITH GLOBAL FOOTPRINT WILL ALIGN TO MSLGROUP

Paris, 11 July 2012: Publicis Groupe [EURONEXT Paris: FR0000130577]announced today the acquisition of strategic communications consultancy CNC - Communications & Network Consulting AG (CNC).

CNC will become part of MSLGROUP, the flagship strategic communications network of Publicis Groupe.

Headquartered in Munich, Germany, CNC is an international strategic communications consultancy group.  CNC, which employs 100 professionals, is present in 14 cities across Europe, Asia, North and South America. Since its founding in 2002, the consultancy has regularly achieved double-digit annual growth.

With an exceptional client portfolio, CNC advises large corporations, mid-cap companies, institutions and individuals on all aspects of strategic communications within their specific markets. CNC's services range from strategic communications and reputation management to financial communications, crisis counseling including litigation advisory, branding and public affairs.

In the IPO market, CNC has been the market leader in Germany since 2005. The consultancy has been involved in more than 100 transactions with a total volume of more than 180 billion Euros and has a particularly strong focus on cross-border mandates.

Terms of the transaction were not disclosed, the completion of which is subject to the usual anti-trust approvals.

CNC will be aligned to MSLGROUP. Its leadership under CEO Dr. Christoph Walther remains unchanged.  MSLGROUP CEO Olivier Fleurot and MSLGROUP President for the EMEA region, Anders Kempe, will join CNC's supervisory board where Mr. Kempe will become Chairman.

MSLGROUP will work to build seamless collaboration between CNC and the rest of the MSLGROUP network.

In Germany, clients will be offered two distinct consultancies:

  • CNC with its particular focus on strategic, financial and corporate communications as well as public affairs
  • MSL Germany, with its broad capabilities across the communications spectrum including social media, corporate communications and reputation management.  MSL Germany is headed up by CEO Dr. Wigan Salazar.

"CNC is one of the premier strategic and financial public relations firms in Europe, with a client base that is outstanding. I have followed CNC's success story with interest and I am impressed by the company's entrepreneurial spirit. The skill set will fit perfectly into our group and our strategy to make Germany one of our key hubs."commented Maurice Levy, Publicis Groupe Chairman and CEO.

Olivier Fleurot, CEO MSLGROUP, said:"Bringing CNC into MSLGROUP makes us one of the top three networks in Germany, and at the same time gives us very valuable additional strategic capabilities in other key markets. We see considerable potential in matching and leveraging our collective competencies and relationships."

Christoph Walther, CEO of CNC added,"We are very excited to team up with Publicis Groupe's strategic communications network MSLGROUP as it provides us with a truly global footprint. While our current clients will enjoy continued high-class service by the existing CNC offices, we will be able to tap into the significant benefits offered by being part of MSLGROUP. "