MSL Warsaw to Handle PR for MTV, Nickelodeon and Comedy Central
Viacom hands brand communications business to MSLGROUP in Poland
One of the leading media groups in the market, Viacom International Media Networks, has started work with MSL Warsaw.
The agency's tasks will include comprehensive communication activities, from strategies through special projects, guerrilla marketing, advice on social media, and ending with press office leading. MSL Warsaw was selected in the tender procedure and will be responsible for supporting brands such as MTV, MTV Live HD, VH1, Nickelodeon, Comedy Central, Comedy Central Family and Viacom Blink!
"In selecting agencies, we were looking for productive and unconventional solutions, and a responsible partner, who is not afraid of creative challenges. MSL Warsaw met our requirements best" says Karina Łudź, Communications Manager
MSL Warsaw is an award-winning agency appreciated for its consumer practice. "Strong brands demand bold actions. Cooperating with a new partner is an excellent opportunity to incorporate years-long experience in Brand PR" added Barbara Soltysińska, Strategy Director at MSL Warsaw.
Viacom International Media Networks' portfolio in Poland includes entertainment channels for children (Nickelodeon, Nick Jr., Nickelodeon HD), youth (MTV, VIVA) and adults (Comedy Central, Comedy Central Family, Viacom Blink!), and also channels with European and international reach. In addition to the TV channels, Viacom also handles seven internet services, VOD and mobile services (MTV Mobile).